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Market Your Passion Online: Internet Advertising Advice From My Home-Based Business Advisor by:Terry Nicholls
You need to be advertising and marketing your home-based business
, but what does it all mean? You need customers. You need sales! But where do you start?FFA Pages
Banners
Traffic Exchange Programs
Reciprocal Linking
These are just some of the ways for your home-based business to be advertising and marketing online (meaning on the Internet). But, what do they mean?
FFA Pages - You submit your site to a FFA page (or network of pages) and agree to get one E-mail from every other website that is listed there.
Banners - These are ads shown at the top (usually) of many webpages and they sometimes rotate to show a different ad each time the page is loaded.
Traffic Exchange Programs - You submit your ad to be shown to other members of the program when they load the program start page.
Reciprocal Linking - You place a link to someone's website on your site and they place a link to your website on theirs.
Other Internet Marketing Suggestions
Search Engine Optimization (SEO) - Keywords are placed throughout your website's pages to tell the search engines what your page is about. Keywords are simply words (or combinations of words) that describe your business.
Content is king. Provide good content (basically, articles about your area of expertise) about your subject and sprinkle the keywords (and combos) through the page. This basic strategy will get you a higher ranking with the search engines and many more customers because you're giving them something that they need -- information!
PPC (Pay Per Click) Advertising - Instead of submitting your pages for inclusion in the search engine's database, you bid on the keyword(s) that relate to your website. You can find out in advance what other sites have bid for a particular keyword and then decide if you want to outbid the number one spot or maybe bid a little less and get the number two, three, or four spot (or lower if the keyword is expensive).
Ezines/Newsletters - These are delivered through E-mail and can be either plain text or HTML with full graphics. Although they can sometimes be expensive, you can get free ads by writing articles about your subject area and contribute them to the ezines. Why would you want to give them away? Because you can put in a "Resource Box" at the end of each article. At the very least this box will contain your name, website address, and a brief one or two line "bio" about you (some ezines allow more room). See, free online advertising for your home-based business!
For a more detailed explanation, and more great advice for your home-based business, please visit my-home-based-business-advisor.com/startup-ideas.html.
Terry Nicholls
My Home-Based Business Advisor
my-home-based-business-advisor.com
Copyright 2004 by Terry Nicholls. All Rights Reserved.
About the author
Terry Nicholls writes from his own experience as someone who wanted to start his own home-based business. Now that he has, visit my-home-based-business-advisor.com for free help for YOUR home business, including ideas, startup, and expansion advice. Make your passion explode. Work from Home by:Adrian Austin How to Make the Most of an At Home Money Making Business Opportunity by:Adrian Austin Workathome Mlm Network Tool by:Adrian Austin Work at Home by:Adrian Austin How To Make Easy Money on the Internet -- But This Time It's Actually TRUE! by:Jim Clark NETWORKING 17 Essential Strategies in the 21st Century by:Patricia Dorch Is This the PR You Thought You Were Getting? by:Robert A. Kelly How to Stay Motivated - Part 1 by:Dr. Zonnya First Lady of Motivation Why and How to Work with a Consultant by:Bryan Wilson How to Get Your Procedures Project Done by:Chris Anderson Work Is A Four-Letter Word by:Eileen McDargh, CSP, CPAE Cash Flow, Profits And The Cash Conversion Cycle by:Jeff Schein Managing Your Business' Cash Flow by:Monte Zwang