Malta Targets British Tourists For 2011
With cheaper destinations elsewhere being offered by travel agents recently
, Malta has lost some of the visitors she normally receives from the UK, but the signs are that things are picking up, and 2011 could be a successful year for the island's holiday industry.Malta has been a holiday destination for tourists from Germany, Italy, France, Holland and the UK for many years. In the past UK tourists have always composed a high percentage of the overall tourist trade. But as coverage of the island as a holiday destination dropped off in the British press, so did tourism.
The tourist board stirred from complacency and woke up to realise that British holidaymakers have other choices other than a Malta holiday.
Action included awarding airport slots to some of the low priced airlines, like Ryanair and easyjet. In addition the official airline of Malta (Air Malta) began lowering its own fares and working with hotels to offer great package deals. And the cheap Malta flights started to work with Ryanair flying tens of thousands of extra holidaymakers to the island.
Because Malta is not just a holiday island, there is always something to do or see for those who do take a trip there.
Tourists who are familiar with the island know that it is impossible to see and do everything in a week or even a month. With the multitude of sporting events and sports to participate in, the nightlife, movies, historical and cultural performances, concerts, sailing, rock climbing and hiking, the choices can be overwhelming.
Malta also boasts some of the most stunning beaches and scenery in all the Mediterranean. There is a lot to be said for spending lazy days on sandy beaches where the most strenuous activity may be choosing the right restaurant for dinner.
A holiday there can match any other Mediterranean island for both activity and relaxation.
Holidaymakers are not at all bound by the area in which they are staying. The public transport system is excellent and inexpensive. You will quickly find that you can traverse the island in less than an hour. If that intriguing sounding restaurant is not exactly just around the corner, it's still very accessible.
Planning a Malta holiday very often does not include consideration of communication issues. The official language of Malta is Maltese, which most tourists probably do not know. Luckily for tourists, especially the British, Malta's second language is English. Everyone speaks English. It may seem inconsequential, but anyone who has experienced difficulty in communicating while abroad knows how frustrating it can be.
British tourism seemed to be returning to Malta a couple of years ago. The world economic crisis threatened to wreck the progress as potential tourists all over the world had to rethink what was possible.
American tourists used to travelling abroad began to look closer to home or even stay home. Like the Maltese tourist industry, U.S. resorts and hotels began to offer incredible package deals in order to fill rooms.
In Southern California some of the most sought after vacation venues are currently offering deals that make it hard to say no. First rate hotels and resorts in Monterey Bay, Carmel, Santa Cruz and San Diego are discounting their rates by as much as 50 per cent. In addition to the luxury hotels, tourists are a relatively short drive from places like Sea World, Disneyland, the Big Sur, Pebble Beach, Hearst Castle and even San Francisco.
The approach is not very different from the deals offered to bring British tourism back to Malta. Smart marketing and going the extra mile to bring tourists back goes a long way, recession or no recession and there could be a lot of British people taking a 2011 Malta holiday.
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