Making an Online Video That People Want to Watch
Making an Online Video That People Want to Watch
Online advertising and marketing is the wave of the future. Studies show that more people than ever are searching the internet for local businesses and services in lieu of finding them via traditional methods such as the Yellow Pages and direct mailers. Online videos are hot right now as an advertising medium: but they are only effective if you create them properly. Here are a few quick tips that will help you make an online video that people actually want to watch and that will promote your business effectively.
--Keep it short and sweet whenever possible: Online viewers have notoriously short attention spans. If your video goes on and on and on, you will lose potential customers.
--Quality matters: If your content is creative and useful enough, you needn't pay huge sums of money for a professionally-made video. But the quality should be good enough that people want to watch it: pay attention to your lighting, and make sure your audio can be heard clearly.
--Don't be boring: This point cannot be emphasized enough. People simply will not watch boring videos. Be as creative as possible in your approach: using appropriate humor is a great way to get people's attention quickly and keep it.
-- Do plenty of takes: The beauty of videotaping is that you can record it over and over as many times as you need to. If you were nervous the first time, simply do it again. Make sure you really know your material so that you're not reading from a script.
--Emphasize your strengths: You know what sets your business apart from your competitors': emphasize those differences right off the bat and don't bury them late in your video. Give them reasons to buy from y
Now Pay Close Attention --
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