Making Your Own Website - How An Autoresponder Will Save You Time
It is often said that "your business is in your list." But what is the best way to manage your list
?So you have spent time creating your own website and getting it hosted on the web. You have learnt how to start driving traffic to your squeeze or sales page and people are signing up for your free report or even better buying your brilliant product.
When you design your own website you will need to keep in touch with all the new people on your list.
You could of course sit by your computer or lap-top waiting for all the fantastic sign ups and then send each one of them individual, personalised emails thanking them for requesting your free report or actually purchasing your product.
This would be great if you had all day to sit down and actually compose and send out these emails.
But why do this when so many of these responses could be undertaken and mailed a predetermined, or set of predetermined messages to addresses subscribed to your list automatically.
This is where an autoresponder service comes into it own. Autoresponders are an online marketer's secret weapon.Once you have set up the necessary parameters the autoresponder will automatically send out your emails. Everything from thanking your new additions to your list for requesting your new report or, dispatching a number of pre-written emails on pre-arranged dates to include such items as follow up information, forwarding further free reports or sending out sales letters.
Autoresponders will also compile a whole number of reports from giving your daily sign ups, monthly new subscribers and ad tracking to name just a few.
This will then allow you to continue with the most important task of marketing and getting new avenues of traffic to your website.
Imagine that you have a fantastic new product that you want to sell. you want to send a sales letter to all or part of your list. you may have a list of one hundred, one thousand or even ten thousand subscribers.Now you have to sit down and working out which off those people on your list you wish to send the offer to. Well, using an autoresponder will make this a very simple process. You put together your sales offer and then 'Broadcast' it to those you want to receive the offer.
There are quite a few companies that offer an autoresponder service.
There are two types of autoresponders: there are autoresponder software programs which you have to install on your own servers and third party autoresponders which take care of the hosting and the rest of the technical details for you. Both types of autoresponder work well, but you will need to choose whichever type of autoresponder fits best with your marketing strategy.
In my opinion the best web based solution is Aweber. Their list building software helps you in creating your squeeze page, or sales page. The software works with your website to capture the information for each visitor, automatically confirm their subscription, and send out the series of emails designed and uploaded by you.
Not only does Aweber do all of this for you, but it also manages your list. If anyone unsubscribes, the software automatically stops any further emails. you do not have to do a thing.
One of the advantages of using a provider like Aweber is that their services are very user-friendly .They are also recognised and highly regarded by the industry. They work hard to maintain a spam free service. Their downtime is less than 1%.
You have many choices when it comes to deciding on what autoresponder service you require. will it be a one off purchase where you can add email lists or a monthly subscription that does everything for you.
Take your time and weight up all the possibilities.
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