Making Money Online - Building A Million Dollar List
Building trust with your prospects is really important from a commercial point of view
, but you also get a great feeling knowing that people are signing up to a course that you have personally put together and they are getting enormous value from. Where a lot of internet marketers go wrong here is that they agree with the theory but offer rubbish eBooks that are out of date. This has the opposite effect.If you can put a 7 -part mini course together then you will find that this will develop into a better, more long term valued relationship with your potential customer. You see they get used to seeing your name pop up in their inbox on a regular basis offering valued content that is worth reading. This is massive.
You also build trust over time. Instead of building capital up front that only dwindles with time, you can create a lasting relationship that only grows stronger with each message.
Of course, your seven messages will need to be truly useful, with information that will build that trust, and you will need to refrain from selling them anything in those initial messages.
At the end of the course then offer something else relevant to your niche like a quality eBook. It's very important to thoroughly research what you are giving away for free. Ideally it will be something that you have personally created but just put yourself in your prospects shoes and ask yourself "would I be made up with this?" It's so important that you don't give away rubbish. You do not want to be associated with poor quality.
You need to understand that not everyone is going to be ready to buy what you are selling straight away. In fact if you are a great marketer with great copy then the most you should expect is 10% straight away. This means that if you can develop a quality relationship with the 90% that don't buy then given time they will not think twice about buying from you in the future.
These words will fall on to deaf ears for those that are only interested in dipping their toe into this industry to make a fast buck with no longevity in mind. Trust me when I say that these are the ones that will emphatically fail. If you are willing to have patience and believe in building a quality brand to be proud of then follow this strategy.
I'd like to put my money where my mouth is by offering you an invitation to my FREE 7 Part Home Study Course. Just visit my blog below:
Making Money Online - Building A Million Dollar List
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