Make Your Career In Graphic Designing
Graphic designing is one of the hottest career options in India today that covers all ends of a creative spectrum
. It involves art, computers and problem solving by planning, analyzing and creating visual solutions to communication problems. India is catching with latest technologies and is flooded with jobs for graphic designers.Graphic designers are supposed to find the most effective way of sending across the messages in print and electronic media by using various print and layout techniques. They may develop the layout and production design for magazines, newspapers, corporate reports, journals and other publications. The Graphic Designer Jobs also involve designing logos, producing promotional displays, packaging and marketing brochures and developing environmental graphics for products and businesses. They also develop material for Internet web pages, interactive media & multimedia projects and produce the credits that appear before & after television programs & movies.
Career in graphic designing has a huge scope today with companies becoming media and popularity conscious. The growing internet penetration, advertising expansion and continuous exposure to different kinds of media has resulted in high demand for graphic designers. They are considered as visual problem solving specialists who aim to create something effective which is pleasing and attractive for the viewer. The Job profile and work environment may vary highly depending on the industry and company you are working with. The remuneration in the field is quite good as the scope and demand for graphic designers are growing with time.
A graphic designer must possess the ability to visualize the concept and have skills in Layout, Drawing, Lettering, Typography, Photography and Diagramming. He/ she should also be familiar with writing skills and have sound technical and designing skills. Good communication skills in English and other language are prerequisites for new entries in the industry. Those with original ideas and creativity are the most sought after ones across all industries, professions, companies and jobs. There are many career options for graphic artists- graphic designers, design management professional, creative directors, art workers, web designers- junior & middleweight, visualisers and more. Both freshers and experienced candidates are considered these days due to the growing demand for graphic artists in several industries.
Jobs for graphic designers are available across creative media such as in electronic media, packaging, film and animation, advertising agencies, marketing firms, design studios, educational institutes, printers and typesetters, exhibits and displays, audio-visual media, publishers, manufacturers and department stores, books, book jackets and covers, newspapers and tabloids, bookletsrochures, magazines and periodicals, corporate logos, posters, stationery, billboards, folders, etc.
Any graduate can apply for graphic designer jobs for freshers though desired qualifications include Certification in Multimedia; proficiency in Adobe Photoshop and Macromedia Flash; Image Ready, Illustrator and Corel draw. Usually, candidates with experience in Flash, Fireworks, Dreamweaver, Javascript and CSS are given preference in several companies.
Graphic designers have to work in accordance with the needs and requirements of the clients. In fact, the first step in developing a new design is to determine the needs of the client so as to develop the design in such a way that it portrays the message and appeals to the customers. They need to consider cultural, physical, cognitive and social factors for planning and executing designs for the target segment. They gather relevant information by meeting with clients, performing their own research and identifying the needs of consumers. This helps them in developing corporate communication strategies in addition to creating designs and layouts.
There are numerous jobs for graphic designers today and the scope will only widen in the coming years. You can even work on freelance or part-time basis as a graphic artist.
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