Magento Shopping Cart: What Features It Has?
Ecommerce is the hottest thing on the web with most businesses try selling their products and services online
. With large number of businesses in the fray, the choice of a good shopping cart becomes important. Amidst this, Magento has become the market leader among ecommerce platforms. Being open source Magento is being adopted by small and big online store. The shopping cart has many robust features which allow businesses to manage their online stores easily and add to their sales and revenue. Here are some of the notable features of Magento which have made it such a prized entity among online businesses around the world* Customizable : Magento shopping cart is highly modular in nature allowing you to add the exact features to the store as required by your business model. Furthermore you can customize each of these features to meet the niche demands of your business. There are a number of extensions available which allow you to incorporate functionality in your store with a few mouse clicks.
* Easy To Use Interface : The primary reason for the success of Magento as ecommerce solution is the usability of the stores. With Magento you can design user-friendly online stores which increase your conversion rate. From product section to checkout customers can complete the shopping in minimum three steps.
* Global Approach : The developers of Magento have adopted a global approach in designing the ecommerce solution. Magento supports many international languages which allow you to design online stores for the global audience. It also supports multiple currencies and has a real-time currency converter which increases the reach of your online store.
* Multi-Site Control : One of the most notable features of Magento is the fact that it allows you to control multiple online stores using a single admin. This features of great help for businesses which operate multiple stores to sell their products and services. These stores act independent of each other.
* Multi-Destination Shipping : The advanced carting solution of Magento allows customers to get their products shipped to multiple destinations under the same order. This is beneficial for especially for corporate customers who are accustomed to placing multiple orders. Customers can also set their shipping and delivery preferences adding to the benefits.
* Secured Payment Gateway : Magento uses a highly secured payment gateway which protects the identity of the customers. All payments are processed in an encrypted mode. Along with this customers also enjoy the benefits of choice in the payment methods such as credit cards, online banking, PayPal etc.
* CMS and Mobile Compatible : Magento shopping carts can also be integrated into popular CMS solutions such as WordPress and Drupal. Magento website can also be made mobile friendly, supporting all major smartphone platforms including Android, iOS and BlackBerry OS.
With all these features in place, Magento truly deserves to be the most preferred online carting solution in ecommerce business. No wonder tens of thousands of stores around the world have adopted Magento since it hit the market. Have you?
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