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M6: French Television Private Forever

M6: French Television Private Forever

M6 is a French television channel private commercial broadcasting from 1 March 1987

(founded as the Metropole Television).It is freely available on the national broadcasting analogue, DTT, cable, satellite and broadband TV. Metropole Television is a media group (Group M6) with 8 channels and diversification into many mobile phones, remote sales, football, websites, etc..

Luxembourg Broadcasting Company, already present in France's RTL radio, sought since the deregulation of broadcasting in Europe in the mid-1980s, to gain more with a TV channel. Since 1955, RTL Television was broadcast in eastern France and was a proven success in terms of audience, but its programs more expensive forced it to broaden its base of distribution. In 1985, CLT hesitates between a broadcast channel on its direct broadcast satellite TDF 1 or a national terrestrial broadcasting in France on one of two new networks announced by President Mitterrand. She chose the latter and assumes from the High Authority of Audiovisual Communication for the concession on the fifth emerging wireless network.

Losing the benefit of The Five Seydoux and Berlusconi, CLT retry his luck in 1986, following the cancellation of concessions to the fifth and sixth networks by the Chirac government, using the friendships maintained with Jacques Chirac and several members government by Jacques Rigaud, President of Radio and director of RTL Group in France, to ensure the attainment by the NPB of the concession on the fifth network. It ignores, however, that this network has already been promised to another friend of the Prime Minister, the press magnate Robert Hersant.

After losing again, Jacques Rigaud expresses the same evening on the antenna of RTL, its concern about the sustainability of the activities of his group in France and even threatened to suspend them altogether. The government has no choice but to press the CNCL for the award in compensation, the sixth wireless network to CLT, however, prohibiting him from being the majority shareholder and to appoint its RTL order not to make this exchange of courtesies too visible.M6: French Television Private Forever


The group is forced to abandon plans RTL6, which was installed on the network RTL Television after reformatted, and therefore joined the Lyonnaise des Eaux, which takes the majority of the capital, on a new project television channel, called Metropole Television (as if to assert its national character and French), appointed the former CEO of Antenna 2, John Drucker, responsible for submitting this application to the NPB.

Following the cancellation of its concession on the sixth terrestrial television by the NPB at the request of the Chirac government for the benefit of the CLT, TV6, music channel whose broadcasting license of one year was not renewed, was finally extinguished on 1 March 1987 at midnight, leaving 11 hours for France with five channels. That same March 1 at 11 h 15, the TDF pattern leaves room for a bundle yet titled RTL Paris which opens suddenly on the wings of the first tray of the new channel. M6, began his broadcasting appears when Jean Drucker, CEO of Metropole Television, which welcomes viewers.

But the sixth French network has few transmitters, so few viewers, and the chain has its sights lower at the start of September 1987. The hosts return to TV RTL Luxembourg Stock and John puts up a minimalist grid based on cons-programming with less emissions and more videos and series. The new cabinet, comes with antenna 31 August and the first 6 minutes is broadcast at 20 h 24. The following year he spends 54 to 19 hours to steal information to scoop newspapers in 20 hours and allow the dissemination of family series as The Cosby Show in the diaries of other French channels.

From 1987 to 1991, the future is very uncertain because M6 five general terrestrial channels have to fight for the conquest of ratings and therefore their main income, advertising. However, the French advertising market is not infinitely expandable. In 1988, the Secretary of State for Communication, Catherine Tasca, in an interview Telerama, speak of a "generalist channel too. Everyone thinks so M6, whose deficit is widening (CHF 1 million loss per day). But the strategy of Jean Drucker is to grow slowly. The cons-programming starts paying and M6 is then "the little chain that is rising, rising" from his commercials.M6: French Television Private Forever


At the death of the Five in April 1992, M6, taking advantage of this disappearance becomes the beneficiary for the first time in its history.

From 2001, M6 is the first French channel to broadcast a reality show, Loft Story. The success is immense and attendance records were broken, despite the quality of this controversial program, more than 7 million viewers after the final of the 1st season (peak audience of 11.7 million during the announcement of name of the winner).

The vice-president and general manager of the competing channel TF1, Etienne Mougeotte said while his chain does not broadcast such programs. A few months later, TF1 sign an exclusive contract with the company Endemol, which had created Loft Story for M6. With the second season of Loft Story in 2002, M6 soffre the historic record of the chain at the time with 8.2 million viewers in prime time.

by: Anna Kerry
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M6: French Television Private Forever