M-Commerce: Anywhere- Anytime Sales-Next Step For E- Retailers
M-Commerce: Anywhere- Anytime Sales-Next Step For E- Retailers
You might have seen some high-profile buyers standing with their I-phones or Blackberry in shopping stores, researching product reviews and making cost comparisons. You would also have come across customers, clicking product pictures and sharing a link to seek advice from friends in their social networks such as Facebook, Twitter and so, prior to their purchase. Well! That's the exciting world of m-commerce i.e. mobile commerce.
With the immensely high demand for mobile phones, PDAs and other handheld devices, a new worldwide business frontier of m-commerce has been created. The introduction of mobile internet has provided for this new sales channel which can be customized to the consumer's location. The concept of buying anything- from any place- at any time- is indeed appealing.
Although Mobile-commerce is a variant of e-commerce but it is a unique distribution channel based on the emerging transactional' role of mobile devices. Mobile-commerce has originated from the concept of "virtual goods" like ringtones and applications which have gradually paved way for the sale of "real" products. Today, m-commerce has reached a stage where retailers are getting increasingly driven to this new and powerful channel of conducting business.
Through m-commerce, retailers can also take the advantage of location-based GPS services to entice customers into their stores. Coupons and other promotional offers can be pushed to customers' phones depending upon their locations. Other information about products and their prices can also be accessed through such location-based services by customers. A mobile presence can engage consumers and provide valuable information with a simple and unique design. But, before retailers decide to move forward with mobile-commerce, they clearly need to define and plan their desired goals.
Before moving on to m-commerce, retailers must take into account different approaches of creating their mobile presence. Mobile presence can be crated in two different ways: either by optimizing the retailers' sites for mobile devices or by creating a mobile application. While a mobile website is a simple design for attracting more potential buyers; a mobile application on the other hand, can create interactive features and can keep loyal consumers happy. But both the mobile site and application must develop a balance of providing enough information without overwhelming the mobile connection because not all phones are created equal. Mobile devices are still in an evolving stage and an over-complicated or slow running feature can turn a potential buyer away.
The influence of mobile-commerce technologies on people's lives and on their buying decisions is undeniable. Hence, retailers who plan to take their business mobile will most likely be able to attract loyal and tech-savvy customers. And even though mobile ecommerce website solutions is still in its early stages, its technologies can capture the new multichannel consumers whether they are at home or at work, or shopping in or near your stores. Widespread Mishaps During Laser Eye Treatment Hcg For Weight Loss Of Obese People Escalade grilles are designed keeping you in mind Online Shopping For Shoes In India At Great Prices Debtmerica Review & Coupon Code Why Rental Insurance Is Needed? Chiropractic Treatment For Pain Relief Consider Luxury Transportation For Your Wedding! What Males Want Women Knew Natural Fertility Treatments - Triple Your Odds of Pregnancy With Natural Fertility Treatments A Fashionista's Must Have: Italian Designer Handbags Cheap India Tour: A Deep Insight Into The Beauty Of India Find Out What A Personal Injury Lawyer Does