Logo Design And Branding What Large Corporations Dont Want You To Know
In todays tech savvy world, marketing has evolved to use the new technologically innovative ways to promote businesses and products
. The goal of any technology is to develop new ways to do things. These new ways to do things are improvised by the time to make them easier, more accessible and more affordable to the masses. Which means that things that previously demanded huge amounts of money can now be done with much less amount of money and time.When it comes to developing a brand identity, technology has provided the masses with tools and innovative ways to promote their brand name and products and compete effectively for the markets that were previously dominated by resourceful large corporations. These large corporations had the means to spend lots of money on developing their products and even more money to spend on the marketing, brand development and design. Just a decade ago it was not possible for small businesses that developed similar products to compete with these giant corporations on the equal grounds. Small businesses were not able to get a professional graphic designer to design them stuff for their marketing needs. Even a small business website design was expansive and not to mention the web hosting cost and the costs involved with hiring staff to manage these things. Even if some small businesses managed to spend this much money, there was no guarantee that they would get any results out of this.
Today technology has made it possible for small businesses to browse through thousands of designers from across the globe offering their services at very reasonable prices. Today small businesses who cant afford to hire expansive brand design agencies can still hire a logo design company to create them a unique and professional logo design. They can also hire a website design firm to develop a small business website complete with their brand colors, logo design implemented in it and equipped with a content management system to easily update the website.
If this was not enough, technology also provided us with the social web. The social web is a network of online communities driven by the social interactions among the members. This people driven web offers much more freedom as it is not run by corporations but the people. The content on the social web is also generated by the interactions among the people. Social web provided the great opportunity that small businesses never had before. Now it was possible for small businesses to use their brand development skills on social web and interact with customers and potential clients directly.
Using their logo design and website design to work on the backend and generate a professional and respectable corporate image, small businesses can make it big on the social web. Large corporations on the other hand are forced to stick to their old practices due to their size which makes them less efficient on the social web. However, you will see that many of them working hard to make an impact on the social web. This proves that the importance of people to people interaction and socially driven web is noticed by them and they dont want to miss out this opportunity.
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