Lead Generation For Local Business Via Online Word Of Mouth Marketing
Companies are now exploring different ways to invest their marketing budget to generate business leads and to reach their target revenues
. They are looking into how they can grow their business through online marketing.Up until now, online marketing is generally associated with web design, email blasts, banner advertising and so on. However, if these marketing efforts get the most of your online marketing budget, then you are not maximizing your benefits, and probably missing the boat completely.
Businesses will benefit from online marketing's cost-efficiency and measurable results, especially those of small to medium sized. Saving money is possible using internet marketing, yet you are able to set your business to compete with the best and biggest companies in terms of effective lead generation.
Successful online marketing means one thing: Using new, more effective ways to be found online. You need to ensure your online marketing includes social media and content marketing. And generally, these are the things that require the most time and considertation before implementing:
These are the things that need your attention:
Factors affecting how people use the Internet, Response to push versus pull marketing, Making an effective Content Marketing blueprint and content plan, Creating and sharing relevant content that will stimulate engaging discussions.
Some Factors affecting how people use the Internet
There is a shift in the buying/searching patterns of most people. Oftentimes, they "Google" or visit social media sites (e.g. Facebook, Twitter, Blogs) to make an informed decision before purchasing a product or contacting a company about a service. The "word of mouth" recommendations are now considered the new "influencers".
We already rely on the Internet for most of our information needs. And with more and more of Generation "Y" being active in social networking sites and dependent on technology, this trend will carry on for a long time. Companies have to recognize that in the future, these individuals will comprise a profitable market segment. Now is the right time to initiate marketing efforts to reach them.
Market research shows that only 14% of people trust messages conveyed via traditional advertising mediums (e.g. TV, radio and print ads). Instead, at least 74% of people, trust our friend's recommendations or the reviews of an expert. As we continue to use the Internet and trust word of mouth referrals, social media sites become one of the most accessible and relevant advertising medium.
Consumers are now veering away from intrusive, often biased messages via traditional media sources (how many of you change the channel as soon as a tv ad appears?). Because we see and hear hundreds of the same messages everyday, and we have been conditioned to tune them out. People like to have control and to SEARCH messages when we're ready. This is where Content Marketing becomes relevant and a highly productive marketing medium.
Content Marketing as a marketing solution
The key is making sure you stand out and get found by searches is to create and publish compelling content to engage your visitors. Once your lead generation methods prove to be useful, your marketing efforts will be targeted and profits will increase. It's also best to make use of goal measurement tools available online (i.e. Google Analytics). You can use this data to compare objectives versus the results you have.
If you have developed valuable content, ensure that it finds it way to online discussions in social media sites that are among Google's top 30 search engine results. You can fully maximize the benefits you receive from your content when you make them easy to share via social media sites, and optimize that content using keywords that people actually search for.
Good content that can translate to engaging conversation can be your best marketing asset.
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