Lcd Big Sale At The End Of The U.s. Suning Moves And Kept The Country Roasted - Lcd, Gome, Suning -
Preheat the market started the New Year, recently
, the domestic and joint venture flatTV The end of the year price war broke out, the two
Home Appliances Giant chain States United States
, Again a large number of Suning
Purchase For monopoly supply, throw special TV to attract
Consumption By eye. Reporter was informed that the main model price cuts of 37 inch, 40-inch and 42-inch LCD, part of the brand
Plasma There is a certain decline, the average decline of 10% to 30%. The current price of nearly 6,000 yuan for 32-inch LCD, some special machine to below 4,000 yuan, while some domestic brand 42-inch LCD special machine cost just 8999 yuan, 37-inch LCD special machine for just 6,999 yuan.
An industry disclosed to the media, flat panel TV prices have fallen to the bottom and some loss of special machine is shipped, but consumers do not buy to Haeinsa led a group of small businesses already available in the special machine by the manager or purchasing manager buyout, consumers will definitely buy.
Roasted seeds and nuts business disturb the market
Reporter was informed from a lot of the industry, before every holiday spending season, Gome, Suning Appliance stores such as big purchases, the news came out that a number of roasted seeds and nuts businesses face a stiffer the same city. A store manager said, some color TV business to Gome and Suning to roasted seeds and nuts is not new, is the unspoken rules of the game industry. TV special machine yet available, there are many small businesses continue to come to consult Group buy matters as special machine Gome and Suning have been far less than the price of factory supplier to small stores and distributors,
Proxy Commercial price, the overall TV market, the market price lower than 30% to 65%, but also to small businesses in these roasted roasted seeds and nuts provide adequate space. Aspects of large businesses will be purchased by a large number of small businesses to improve sales.
A Haeinsa Electrical City, private owner, said more importantly, home appliances store sales commission system were implemented, sold a color TV from the Purchasing Guide, purchasing manager manager to have 100 to 500 yuan commission room, large quantities can be sold to speculators faster from income.
Number of distribution The supplier Often call the reporter asked: "Recently Gome and Suning have engaged in flat-panel TV special activities? Price? Stores in which I want to buy it all." When asked why not allow the factory direct supplier? These dealers often complained: "store wholesale price is lower than the manufacturer, this is business of pricing, manufacturers can not do this price."
Affect sales of manufacturers complained Hisense, a new Section, Xiamen Overseas Chinese color TV manufacturers such as reporters, said TV roasted black hole really bring a lot of trouble for the color TV business, more than one small profit margins can not be sold to consumers, affecting the quality of the brand and spread; Second, in effect became a wholesaler to supermarkets, disrupting the price system does not benefit the consumer; Third, the duplication of resources, engineering procurement and buy machines to large businesses are getting goods, which a corresponding drop in market share, a great impact on sales.
New division head Wu Yiming TV, Guangdong Branch, said that if these ultra-cheap special machine into the hands of these small dealers will be Gary sale, consumers can only look at the cheap stores
Advertisement , But not really cheap to buy the product, how benefits can be protected?
Gome, Suning moves and kept roasted
TV distributors roasted seeds and nuts of some act, the National US-side, said: "States United States would not use its own channels of powerful advantages of a national chain of roasted seeds and nuts, Gome not to wholesalers, retailers, only to end consumers, on This company has a strict system strict constraints. For those who want to roasted small retailers, Gome will decline the invitation. "
The same time, in order to prevent these TV small retailers, dealers in the New Year with roasted seeds and nuts, and looting goods act, Gome will introduce the new policy, namely "New Year" period, buy flat panel TVs in Gome customers the purchase of up to three per person, in order to effectively protect the interests of consumers and really make the country the U.S. established "custom for consumers, from consumers to enjoy the principles."
And Suning in particular is strongly promote membership sales, will cut prices, giveaways and other promotions with a combination of full membership, such as price, more straight down from the past, Fan Quan and other means into simple gift points, increasing the proportion of points presented, and ways to make broader points used. Changes in marketing, in traditional media advertising messages gradually added members, EMAIL, direct mail the form on the bill so that members can be informed in time of his purchase price cuts, and record the information which can enjoy the benefits, etc.
[Key words]: Liquid crystal States United States
Suning Comment Large In Small
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