Law Firms Find Their Business Increases Ten Times Over When They Use Tv Ads
Due in part to television ads, a lawyer based in Denver has literally become a household name
. If the lawyer's ads work as well in New York City and roughly 100 cities throughout the country, another law firm is destined to be a household name here as well. This local law office is the most recent law firm representing personal injury to utilize the advertising program.Some basic ads contain real life scenarios where workers are discussing how they can find a good lawyer who will really fight for people like them - law firms in all different markets across the country are paying enormous amounts of money to have their firm and attorney names added to these simple advertisements.
The Supreme Court allowed lawyers to begin advertising on TV in 1977. While this particular person isn't the first one to use television advertising, he is definitely the only personal injury lawyer so far to use generic ads on a nationwide basis. The attorneys who have chosen to participate in this advertising plan have experienced astounding results.
When he was still a struggling lawyer with only two people in his office, he might work on 80 cases in a year. But, now that he's begun advertising on TV, he has a number of other lawyers and legal assistants handling more than 100 cases in just a month.
His law office is a building of three stories, and is complete with a wonderful pool table for entertainment, a mock courtroom, offices for the television producer of the firm as well as the firm's media buyer.
This lawyer doesn't even practice law anymore, and instead devotes his time to making advertisements. He says that now that he understands the power of television advertising, he's making real money.
No one was more surprised than he was by this turn of events. He says that now all ten phone lines light up when he runs a successful commercial. You know that when the phones start ringing, the advertisement is running.
Some of the largest corporate law firms resist advertising, citing it's lack of respect. They claim it is demeaning. However, personal injury attorneys are quickly coming alive to the power of advertising.
This Denver attorney was once a peon seeking clients wherever he could drum them up. He was seeing very limited repeat business, as his clients were victims of industrial accidents, slips and falls, and automobile accidents.
The is no doubt that his advertisements get a response. However, the ads can also bring unrelated inquiries, encompassing matters that are unrelated to the firm's injury practice specialty. There are so many people out there who just don't know how to locate a lawyer.
The cases worth taking come from approximately one call out of ten. For attorneys participating in the advertising program, they find the managing of calls not associated to personal injury, to be the most challenging aspect of the program.
Recently there was a lawyer in Washington who chose to drop the program because he felt he didn't have enough resources to handle the cost of ads or the resulting phone calls.
You should not overlook the fact hat your overhead is going to increase. All the calls generated by the advertisements have to be answered by someone. This costs money.
One attorney who is using television ads reported that his income just in the first year of running his ads has almost doubled. His law firm is continuing to amass a catalog of bigger cases, and his income to cost ratio continues to rise.
Now Frickey, along with his producer, are working on having some people who are well-known names to be part of their advertising. They even hired John Madden, a football celebrity to film six ads for them at the price tag of $50,000.
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