ACN - Business Opportunity or Business Catastrophe?
ACN provides its independent representatives with the opportunity to form their own home-based business
. They have been around since 1993, are the world's largest direct selling telecommunications company and currently operate in 21 countries. Obviously they must have a great opportunity in order to achieve and sustain these statistics.So what is it that turns this business opportunity into a catastrophefor so many struggling representatives? There could be a multitude of personal reasons, but in today's modern society the number one reason is not utilizing technology to its fullest.
In other words, some struggling reps are still using stale, outdated marketing strategies as their number one source of leads, like marketing their warm market. In order to make the most of the business opportunity that ACN has presented, you have to treat it like a real business and real businesses have more than one source of customers and utilize technology to its fullest. They also follow marketing trends and know how to reach their ideal customer.
Serious ACN representatives recognize the fact that technology has now provided them with unlimited resources to reach their ideal customer with ease. In some sense, network marketing has become easier and more efficient than ever before because technology has almost automated the process and taken out most of the labor intensive work, like home parties and one-on-one meetings. No more struggling to make appointments or dealing with no shows.
Avoid catastrophein your business and seize the opportunity by being smart about how to market your business. Warm marketing is a great way to start off your business and get your feet wet, but a sustainable business with profits that make a difference in your life comes from providing the most service and value to the most people. You can reach those people quickly and efficiently using the internet, the telephone and the written word. It behooves the serious business builder to acquire these skills and teach their downline to avoid disaster too.
ACN - Business Opportunity or Business Catastrophe?
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