Keeping Up With Online Business Reading by:Soni Pitts
It can be a major source of frustration trying to keep up with all of the business-related
information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a way that cuts down on the worst of the time wasters and streamlines the remaining reading. It's a three-step process that works for me, and may work for you.1. Weed it out. Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source.
2. Save it for a specific time. I used to waste hours a day reading business-related newsletters and ezines. Now, I put aside one day to read it all. This day is set aside solely for reading informational business mail (not client mail) and for a few other business activities that need focused attention. I don't schedule other business on this day, unless it is unavoidable. This way, I can get caught up and handle all necessary responses without feeling like I'm neglecting my "real" work.
3. Scan, cram and scram. This is the biggie for saving time. Learn to read for overall content and not for word-by-word absorption. This isn't deathless prose, folks, so there's no need to suck it in like some unearthed lost work of Hemingway. Scan any headings or sub-titles, ignoring completely what you don't need to know, and then scan-read the content of what you do need quickly to get the gist of the message. Only spend time on intense focused reading if the concept/content is difficult (yet vital) or supremely interesting and important. If it's just interesting, but not important, you can always read it some other time when you have a few minutes free. Once you've gotten what you need, save only the emails that you absolutely need for reference in an email folder and delete all the rest.
A secondary aspect of this step is to copy, paste and save content that you know you will need eventually, but just not right now, instead of giving it a thorough read right this second. Such information includes things like a link/resource list for later reference or a great idea that you know you'll need next month when you begin that new marketing campaign - or just general interest stuff that doesn't need immediate attention but would be helpful, useful or just plain enjoyable to read at some point. Paste this copy into a Word document (don't forget to leave the attribution and copyright info in case you ever need to cite the work for any reason, or want to see more stuff by the same author) and put it into the appropriate folder on your hard drive. I have several folders in my business files for things such as marketing, client-related info, industry-related info, and so on. Every so often, on a slow day or when I have to wait around in the office for a client or some such reason, I go through them to read what's there and weed out what I no longer need.
Using this 3-step process, I find that I can whip through the average newsletter/ezine in about 5-10 minutes or less, depending on the amount of content and that content's importance/interest to me. Since I am able to keep my ezine load down to a manageable number and my list is constantly tweaked for the greatest value-to-time ratio, I get well-read in a reasonable period of time without feeling like I am eating up valuable work time that should have been spent doing other activities.
About the author
(c) 2000-2004 Soni Pitts
Soni Pitts is the Chief Visionary Butt-Kicker of Soni Pitts Visionary Life Coaching/Restless Spirits, www.sonipitts.com. She specializes in creating global change through personal evolution - helping others create the lives God always intended them to live, so that they in turn can pass that change on to the world around them.
She is the creator of the e-book "50 Ways To Reach Your Goals" and many other products, services and resources designed to assist others in this process of change, growth and enrichment. Moving Key Audiences to Take Action? by:Robert A. Kelly Classified Ads - What Works & What Doesn't by:Diana Barnum How to Increase Sales with Automation Improvements by:Diana Barnum How to Enhance Sales with Ebooks by:Diana Barnum How to Handle 12 Big Issues for Small Businesses by:Diana Barnum We Are the Five People We Associate with Most by:Greg Reid The 99 Percent Rule by:Greg Reid A Great Marketing Model - Utilizing the Power of OPM by:Kathleen Gage Will Your Great Idea Sell? by:Sylvie Minson Radio Interviews - How to get them! by:Ben Botes Defining a Long-Term Investment in the Stock Market by:Charles M. O'Melia Purchase Your Future Now While It Is Still Inexpensive by:David Wilding WIN THE "YEAH BUT" GAME in 5 Easy Steps by:Laurie Weiss