Is Online Shopping the Gateway to Savings?
E-commerce has become a major factor in how consumers decide to spend their hard earned money
. There are still consumers who believe in the brick and mortar shopping experience. However, online shopping sites such as the relative newcomer Triple Clicks, have taken hold of the benefits of being online providers for consumer goods. The idea of shopping from the comfort of your home and not having to wrestle with tons of traffic and crowded shopping centers has caught on in a major way.Large retailers have recognized the impact online shopping has on the price and convenience minded consumer and have set up shop to cater to the needs of the consumer? Why should retailers invest in constructing an elaborately laid out e-commerce site? Well for one reason and one reason only; the ability for their stores to be open 24 hours a day. In essence, long after their physical stores have closed for the day, their virtual online stores remain open and the shopping continues.
How much of an impact does shopping online have on the retail industry? In 2006, retail products sold in the United States from e-commerce totaled more than $146 billion dollars, or 6% of total retail sales in the country. Online apparel sales weighed in at $18.3 billion dollars of the domestic market. The momentum of shopping online is showing no signs wear as consumers continue to flock to online sources in search of huge savings that will allow them to get more products for their dollar.
As online shopping continues to make strides during peak holiday shopping periods, retailers around the globe feel the pinch in their bottom lines. Online only retailers such as Netflix and Amazon have enjoyed major success in the e-commerce market. These two giants remain consistently at the top of the online shopping scene with their unique approach to consumer needs and wants. However, physical shopping stores such as JC Penny and Sears have shown an improvement in their online shopping ventures since 2006. By adjusting to shopping behaviors of consumers, these retailers revamped their online sites to become consumer friendlier. This has added to their increase in e-commerce over the past few years.
When you couple the physicality of shopping at your local Wal-Mart to the retailer's success in the online shopping segment, one can expect profitable results. Wal-Mart's success as an online retailer can be attributed to its appealing website design and extremely easy to use features. Ease of use is a key factor when it comes to not only drawing customers to your website but also retaining them.
E-commerce will continue on its path of popularity in the months and years to come. While it lacks the social setting of going to your favorite local retailer, it still holds the advantage of convenience and discounts that are often not found in a physical shopping atmosphere.
Is Online Shopping the Gateway to Savings?
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