Is Online Shopping Is Here To Stay
Computer screens are slowly replacing showroom windows
. China and India are today one of the fastest growing online shopping markets in the world, although they have a long way to catch up with Europe and US. As compared to last year, the online shopping market grew by 18% in India, which is an extremely healthy growth rate. That too in the present economic slowdown, the world is going through.The coming of computer and the internet has definitely made our life comfortable and luxurious. People have now started exploring ways and means to use this fast changing technology to their benefit. Everything, from banking to paying bills and from booking a ticket to placing the order with a restaurant, everything is done online. Online shopping is also fast becoming a big hit especially with youngsters.
Online shopping has its positives but when shopping online, check the authenticity of the shopping portal. As in any business, there are a number of fraudsters, who are there to dupe you. It is important therefore to notice a couple of things about shopping portals before dealing with them. In case of big stores, they regularly advertise about their shopping portals, but still it is better to be safe than sorry. There are some basic visual safety symbols, which indicate the vendor's legitimacy such as, VeriSign logo or a green browser address bar MasterCard SecureCode or PCI Compliant to show PCI DSV compliance. These are a definite sign that the website is valid and safe for online shopping and other transactions.
Secondly, genuine websites have their addresses starting with 'https: //. Here the letters stands for security, which implies that the communication between your browser and website's server is encrypted. Therefore, it is secure and cannot be intercepted by third party fraudsters.
The online shopping stores are increasing in number, as people are finding it tough to find time due to pre-occupation with their jobs. These online shopping portals provide the customers with almost everything they need. Whether it is buying books online or magazines, food & wine, gifts and flowers, apparels, home appliances, electronics, mobiles, cameras and many more, you find it all, with just a click of mouse. Importantly you get a better deal from online shopping portals than you would from a brick and mortar shop. Take the example of Dominos. You get better offers if you order online as compared to placing an order over the phone.
There is also a silent consolidation taking place in this Industry. With mergers and acquisitions happening one will see in times to come fewer portals. Large conglomerates would have acquired the smaller ones and there will be serious players left in the field. This is what happened to the Mobile Industry. This would be good for the Industry as the larger the volumes they deal in they would be able to offer the products at a competitive price. A win win situation, for the customer!
We are poised to see exciting times ahead as this Industry unfolds itself as these are still nascent stage in India.
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