Is An Online Store Really Better Than A Physical Store?
There is still much discussion on whether online shopping is really better than shopping in the store
. You may have heard of these arguments that online shopping saves you more money, and that being physically present in a store is more personal as you know who you're buying from and you get all the assistance that you need. Online shopping on the other hand saves you time and effort, and it's rather more convenient for people who are busy; but it's more difficult to return faulty items though. A lot of these arguments are in fact true. The following are comparisons on which type of shopping is better for you.
PRICE
A lot of loyal online shoppers admit that what motivated them to buy online were lower prices. Most, if not all, online vendors can offer customer friendly prices compared to the traditional store as the former is able to save on quite a number of overhead costs which may include more or less the following: rental for the store itself, electricity costs and salaries of the sales staff. Consumers can also take advantage of the discounts and coupons that are available from online sellers.
Retail stores have joined the bandwagon and have offered customers coupons as well. Returned items are usually sold at lower prices at retail stores, and customers like you can swoop in and take advantage of these lower prices.
BETTER SECURITY
One thing that holds people back from shopping online is the fact that they are more at risk of having their personal and financial information stolen. There have been a lot of fraud and scams happening online more particularly on identity theft. That is why if you shop online, you need to be careful as to whom you are doing business with; check on the online stores legitimacy and reputation to see if they won't take advantage of you or not.
When you physically shop, you are less at risk of having your identity stolen. That's because you are actually present when the sale is made, so you know that there isn't any monkey business going on.
PRODUCT AVAILABILITY
Consumers are usually frustrated by the fact that their local stores and boutiques might take a tad bit longer to receive their stocks on new products and items. Other than this, they also hold on to a limited number of items since they aren't really sure on whether that product would sell or not. This would cause a bottleneck for customers. The advantage for purchasing your product in the local store is that you can personally see it tested before you can buy it. Gives you more piece of mind, doesn't it?
The possibility of finding the item you want to purchase online is very considerable as compared to finding it at the local store. Online shoppers have the option of browsing through all the different online shops until they find what they want. That's one perk that you can enjoy from online shops, you get access to brand new items faster than the local stores around you. Online stores don't need to have physical displays to showcase products to their customers. The problem here however, is that you won't be able to test the product you're buying until it gets delivered to you. To make sure that you make the best buy possible, make sure you read up on product details. You can also find user opinions and product reviews a good basis on whether the product is suitable for you or not.
by: Jim Brown
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