Insurance Sales Scripts to Win Policies
Insurance Sales Scripts to Win Policies
Insurance is one of the most widely marketed services in the mainstream media. With the top 3 biggest insurance companies constantly running ads it brings awareness to the consumer of what is possible and what brand names to watch out for you.
As these companies invest millions in advertising the goal isnt just branding. Obviously they want to bring in more leads for their agents; at least hopefully that is the goal. Regardless of if there is a talking Gecko, someone telling you about a rock, or a company telling you they have 40 million customers at the end of the day, its your role to convert that lead into a new policy holder. Converting those leads into new policies means ditching your old sales scripts for a new method.
When people call in to see about getting a new policy there are usually two common items they ask for.
1. How much is the policy going to cost?
2. What coverage do I get?
Knowing that these are common questions can help you convert the prospect. Be careful not to go down the path of a price war. After all, if price were the only item that people REALLY cared about, the cut-rate insurance companies would always win. Shockingly the companies that arent always the cheapest have many, many happy customers. Quite simply this means, that regardless of whom you work for you can still win the policy regardless of your prices.
You might be thinking; how can I win when I am not the cheapest? Easy, stop competing on price and find out what is really important to the prospect! Prospects ask about price, because that is the only question they understand how to ask. When you keep mentioning price, they just keep digging deeper about getting a great deal. Instead of competing on price, I invite you to transform your insurance sales scripts into interest piquing questions.
Interest piquing questions are different than tired sales scripts. When you ask the right questions you will get prospects eager to find out more information. Consider the following:
1.Do you know how you can get your policy premiums to go down each year?
2.Are you are of simple home improvement tips that can save you money annually on your insurance?
3.Would you like to discover what features you can have on your car that will reduce your insurance costs?
Instead of talking directly about price, get them to see there are other ways to save. As you ask questions they will see you arent trying to sell them, you are trying to help them find the right insurance policy for their needs.
Discover 67 interest piquing questions that you can put into action in as little as 5 days to double your sales. Islamic Banking and Insurance Making Decisions About Insurance Get Covered With Sports Coach Insurance What To Look For In Error And Omissions Insurance Golf Club Insurance Saves Money As Well As Stress Look For Different Insurance Orange County An Insurance Agent Orange County Can Help Rv Insurance Tips For Full-timers The Necessity For Comprehensive Insurance WHO NEEDS PROFESSIONAL INDEMNITY INSURANCE? Why Invest Through Top New York Insurance Company Watch Wladimir Klitschko vs Derek Chisora Free Live Online Streaming Coverage What To Consider When Looking For Insurance In Los Angeles