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Insurance Comparison & Buy Portal Framework

Insurance Comparison & Buy Portal Framework

Insurance Comparison & Buy Portal Framework


With the increasingly competitive and crowded insurance sector in India, insurance companies are driven to increase theirmind share among customers and improve the valueproposition they bring to their customers. Insurancecompanies are reaching out directly to their customers andpartners using the new channels afforded by the spread of theinternet, integrated technologies and the increased band-widthavailable. A well designed and implemented portal provides a single pointof access to diverse sets of information and applications.These characteristics impose requirements on the networkarchitecture, content management, database connectivity,application communications, and security infrastructure. Due tothis, portal initiatives are complex and it becomes important tothoroughly plan the portal initiative.

BENEFITS OF WEB PORTAL

1. Increased sales through anadditional sales channelInsurance Comparison & Buy Portal Framework


2. Increased reach through anadditional customer touch points

3. Improved customer service andproductivity through theconvenience and accessibility

4. Reduced cost due to theintroduction of self-servicecapability

Insurance Portal Architecture

Seedcore Group understands that each client's requirement for a portal isunique. Seedcore Solutions has developed a framework for a quick turnaround of a portal solution for the Insuranceindustry. This framework consists of: 1. Architecture of Solution 2. Implementation Methodology 3. Functional requirements for common insurance services 4. Data model for insurance portals

Development Approach

Seedcore takes a unified view for the design and implementation of the Portal solution. Seedcore consultants interact withthe customer stakeholders to ensure that the objectives and business case for the portal is clearly established andunderstood and that the project has the top management backing required.

Development Process: Seedcore organises the entire project into manageable phases making sure the importantfunctionality is taken up first and quick wins are established. Seedcoreprefers to use the agile model of development to define the user experience. This approach consists ofbreaking up the functionality and development into small iterations of a few weeks duration and it enables Seedcoreconsultants to quickly define the requirement, develop/customize the functionality, integrate it into the application,validate the functionality with user feedback and quickly make any adjustments required.

Portal Development Challenges

Content Management: Portal content is often managed by dispersed business units, each with disparatedevelopment and workflow requirements. Seedcore uses content management systems to address this area, providingbusiness units with greater control over content and allowing non-technical users to manage content using familiardesktop tools.

Security: Since portals can be accessed via internet, designing the appropriate security paradigm for application anddata access is an important factor. Also, portals integrate multiple applications, so single sign-on (SSO) is often critical for a successful user experience, as it provides security across applications using a single authenticationrequest. Seedcore Group studies the existing security architectures implemented at the client and leverages the existinginfrastructure as far as possible.

Host & BPM Integration: The portal needs to manage thebackground processes of business process management andintegration with host systems arising out of the front endtransaction. Often, the front end portal transaction is notcompleted online and need either manual intervention orintegration to complex workflows and business processes. Seedcorehas hands-on experience with a number of core insurancepackages and we use this knowledge to make the backgroundwork of various applications integrated by the portal, invisible tothe user.
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Insurance Comparison & Buy Portal Framework