Insurance Business Transaction Monitoring And Performance Testing
Today, more than ever, insurance companies rely heavily on IT to deliver enhanced services to customers
. While technology-based solutions have many advantages, it is important to understand how business transactions are constructed and implemented with technology components. How does your business improve with IT? How can IT add to the business goal of Insurance Company directly?Acquiring customers in Insurance is competitive and expensive. This creates a very large opportunity for IT to directly partner with the business to be successful.
For example:
Customer is online and has checked the insurance quote, they like the quote and benefits. Next step is to apply so that your sales or agent can complete the lead into business. However, the Customer is unable to complete the Next Step due to various reasons like
- Last Mile Connectivity
- Refresh or timed out page
- Delay by web tier
- Scalability issues
- IT infrastructure issues
For example:
You have online payment option or bank transfer option. When Customer clicks on these options a business transaction takes place. What if transaction drops midway and does not complete? Can you find the root cause and fix it?
Typically IT ensures that infrastructure and network provider or ISP delivers 99.9% uptime.
But will it help you monitor actual customer experience or end user experience?
If not then you are losing customers and you dont even know that.
The solution moves you from IT to Business Transactions.
A transaction includes everything that happens in the data center from the time a user clicks send until he receives a response. Traditionally, efforts to improve IT service have been focused on hardware, servers, CPU, storage, bandwidth, change management, problem management and configuration management, as well as technology changes to computer hardware and system software. Many of these efforts are embodied in ITIL implementation initiatives. These initiatives do not give you visibility into business impact of IT, either positive or negative.
Main reason is because of the focus on traditional technical infrastructure components, rather than a complete understanding and focus on business transactions. This results in information that is interesting for technologists, rather than valuable to the business as a whole.
Upon understanding IT application transactions and their relationship to business transactions has a number of advantages. Instead of reporting availability of a particular processor, server, disk array, network component, application or Java virtual machine you will be able to report the performance and availability of the transactions comprising the quotes, claims, billing, claims or payments.
IT professionals are under tremendous pressure to ensure satisfaction of Business, Internal Customers and External Customers. They work hard and are usually under appreciated.
A good solution will move you close to Business, Internal Customers and External Customers.
How are you able to prioritize emergency work without business transaction data?
When you are in problem-resolution mode, do you have the data needed to communicate the business impact of a service outage?
Are you able to communicate the financial impact to the company of a particular business application that is not available to your IT staff?
Ensure your application performance testing partners have implemented Insurance Business transaction management, insurance load testing, performance testing and insurance stress testing for reputed Insurance companies, APM combined with real-time detection for IT components comprising business transactions, is inevitable and has proven to be invaluable. Real-time detection, combined with the monitoring and reporting of availability and performance data for the business transactions, improves performance, enhances availability, reduces costs, enhances security and improves communications and relationships.
The proactive way of ensuring that some common performance issues do not crop up for critical systems like:
Insurance Website Performance
Billing Performance
Payment Performance
Insurance Claims and Policy Performance
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