Important Elements For Small Business Web Sites
Key visitors to your commercial pages include web robots that crawl the net and catalog your content
. Having proper HTML source code, plus the right combination of text and graphic presentation, is simply one secret to success. Proper code may mean higher robot ratings, and the look is evenly important. Once a new prospect finds your website, you have 5 seconds to get them to stay.
As a small business site owner, you might have asked Why don't we receive any hits?. Did you know site can load and appear correct with unconventional or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots might not be as forgiving.
Following is a listing of 8 basic elements permanently search engine placement that must be considered in your design and web site promotion. For particulars on code issues from the worldwide authority, visit the World Wide Web Consortium to observe DOCTYPE and various quality standards.
1. DOCTYPE Statement
2. Page Title
3. Proper HTML Code
4. META Description
5. META Key Words
6. First Paragraph of the Home Page
7. An Extra Page of Just LINKS
8. Backlinks (Links to your website)
These 8 key items are either missing or poorly designed in 85% of all websites. Some search engines may only list the other 15% in their directories. Put differently, as few as 15% of the 6 billion web site online ever make it into some search engines. Worse yet, there are mistakes that may lead to your page being blacklisted, and the search engine web crawlers may never return to see if it's corrected. This could explain why you never receive any hits.
Web sites can be simple and professional without using fancy software to create your pages. Veteran programmers hand code and lots of produce the HTML in NotePad. Web authors who choose to use flash, frames, or the most recent software might be losing a significant portion of new visitors (customers) because the visitor may lack the technology or newest version of browsers. If they're turned out and leave without giving your site a fair viewing, it could mean lost profits.
Most designers use prepackaged software to produce web pages. If the software leaves out any of the important components, the code is hidden, and you may never know your website was not optimized for search engines. The designer may not know, or care, about these items as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements such as a surplus page of links may not be as important today with some search robots. Backlinks consult marketing your website and getting other internet sites to link to yours.
Finally, business visitors want info. They do not see your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs ought to be created to reduce the application of music or video unless that's your core business. Something that distracts from a positive first impression may violate my 5 Second Rule.
by: Abraham Itunnu
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