How to Impress the Wired Wealthy and Capitalize on the Rise in Online Giving

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[2] Donation Usability: Design Guidelines for Improving the Donation Process and

the Usability of Essential Information on Charity and Non-Profit Websites. Published by: Nielsen Norman Group. 2009. Available at: http://www.nngroup.com/reports/donations/How to Impress the Wired Wealthy and Capitalize on the Rise in Online GivingBy: Jenny Henry

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