How to Get Your Name Out Online
How to Get Your Name Out Online
So, even though the website is the final point of contact where you can actively market your products, you most often have to collect your traffic from other points around the web. So, you will want to create a web of different portals that all point back to your site to garner that traffic. That will include blogs, but it also includes so much more of the Internet that you have to really understand the full picture. Here are some places you will want to investigate and tie into your website to help you generate traffic to your website.
Search Engines
What major search engines are generating traffic to your site? Google, Yahoo? Others? You can tell by visiting the administration control panel for your website to find out where most of your traffic is coming from. Then, you will want to target that search engine with appropriate SEO strategies to help build traffic to your site. Don't forget to try some social networking search engines like StumbleUpon to generate targeted traffic that is heavily targeted to your market niche.
Groups
Are there any groups or forums that you are active within that point back to your site? Maybe you have been an active member and each time you posted, your signature pointed back to your website. Or, maybe, people are discussing something on your site and you are getting lots of traffic from specific groups on the web. Once you know what's going on, you can exploit that market by visiting these places more often and becoming the resident expert there for your industry.
Social Networking Sites
Places like Facebook and MySpace can be a great way to introduce yourself to a great number of people. But, they are not the place to solicit people for business or you will be banned from the site. So, although they will be part of the strategy to create a web where traffic comes from other areas to your site, it will probably need an intermediary step of a personal blog to keep you from getting in trouble for soliciting people.
Affiliate Marketing
If you have an affiliate marketing program that offers great benefits to the seller, you can easily have people competing to put backlinks to your site on their websites through your affiliate marketing program. Each one of those links cost you absolutely nothing and can even generate sales. Once the sale is made, then you might have to pay a commission, but until then all that traffic they generate for you is absolutely targeted. You can learn how to set up your own affiliate links through affiliate directories like cj.com or clickbank.com.
Video Marketing
You've probably gotten a few emails with funny videos or seen them posted on YouTube. Videos are quickly becoming the most viral product out there. They can be created easily these days by anyone and they can be brief enough to capture the attention of even the busiest of people. If people really find the video enchanting, funny, or helpful, they will comment on it, rate it, and even email links to their friends or post it on social networking sites. If it happens to be your video, and you have posted the link to your website at the end of the video as the closing screen, you can expect megatraffic to run straight to your site. So, posting videos on other areas of the web is an excellent strategy for gaining new traffic, if not a stampede of traffic if it goes viral.
Classified Ads
Just like newspapers have classified ads, there are many places on the web that will allow you to post classified ads for your products or services. Places like eBay and Facebook's marketplace are two third-party places where you can go and submit a classified ad. Some places, like eBay, you pay for the classified, but Facebook's marketplace is targeted for anyone to use. You may even see classified ad areas in forums like digitalpoint. There, you can advertise particular products like websites or domain names you are selling without having to pay to list them.
Directories
There are numerous online directories that help to bring maximum exposure to your site and categorize your website to make it easier for others to find. Many of them are targeted to submit your website to and can produce astounding results in traffic increase. Once you submit, it may take a few months for the entry to show up, but once it does, you will have a larger exposure on the web that goes directly back to your website.
Using Some Old Features
You do want to use some of the same features we discussed for blogs for your website. You want to add RSS feeds and submit relevant pages to different news sites. You do want to do social bookmarking on your website pages. And, at every c
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