1. Decide the keywords for the content of your site: It is important that you know the kind of keywords that would be generally used by visitors in the search engines for finding a particular site and also the kind of keywords or phrases that are most likely to show your site in the first page of the search engine results. This understanding will definitely help the site owner in exposing his site more in the internet world.
2. Use the keywords intelligently: Having identified the keywords is just the first stage. The next important stage is the understanding of how to use those keywords in the site or the content of the site. Keywords should be used in relevant and appropriate places in the site and also must be ensured that they are spread throughout the article and also at the same time do not affect or distort the theme or the subject of the content. This would contribute greatly in creating free web traffic for your sites.
3. Create unique site names: Create site names which are unique and are also very distantly similar to the ones available on the internet. Create titles which are related to the content on your site and are not completely the opposite of what your site is trying to convey. Do not create funny or humorous titles as that would create a very bad impression on the visitor and he would not take you and your site seriously which would ultimately result in very few visitor clicks on your site in the future.