How To Submit Articles For A Local Business
If you are a local business owner who is using article marketing
, then you are on the cutting edge of the marketing world in your niche. Local business owners are just starting to realize the immense power of website marketing, and low competition makes it easier to dominate your niche in the search engines.
This article will teach you how to submit articles for a local business. You may have heard that the way to do article marketing for your local business is to try to insert your location specific keyword terms into your title, your article and your resource box.
That is NOT the right approach. If you try to do article marketing like this you will:
*Find it very difficult to write a continuous stream of articles, as you will soon run out of ideas for articles that incorporate the words Denver dentist (or whatever your keyword terms are).
*Find yourself writing articles that look much the same. This is a problem, because each article that you submit should offer new information and should not just be a rehashing of your previous articles.
*Likely find that your articles are being declined on the publisher level because the article body does not fulfill what the title promised or the title does not relate to the article body. This is a common issue with articles that try to incorporate location specific keyword terms having to do with a type of business.
If your article is entitled How To Find The Best Denver Dentist, then your article must specifically deal with finding the best dentist in Denver, as opposed to finding the best dentist anywhere. If the article is not specifically pertaining to your location, then the title would not relate to the article body and the article body would not fulfill what the title promised.
So, what is the solution? How should you write articles when youre marketing a local business?
Step 1: Write your articles on your general topic. So, if you are a dentist, then write articles about oral health care.
Step 2: Create an HTML resource box that uses your location specific keyword terms to form the link that goes to your website.
You probably have several keyword terms that youre targeting--you can create a different resource box for each one of those terms and alternate which resource box you use in your article submissions so that youre not using the same keyword phrase each time.
Why is using your location specific keyword terms in your resource box helpful to your websites search engine ranking?
When you are marketing your website, your main goal is to improve your websites search engine ranking for your keyword terms.
So, when someone types Denver dentist (or whatever your keyword terms are) into Google, your website appears high in the results list. The higher that your website appears in Googles results lists, the more website visitors you will have.
Raising your websites search engine ranking is all done through the linking in the resource box, rather than through the article and title.
So, as a local business owner focus on writing articles about your general niche, then use your location specific keyword terms in your HTML resource box.
Does this change how you do article marketing for your local business? Do you have any questions about how to market your local business with article marketing?
by: Steve Shaw
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