How To Revitalize and Transform Your Business
When you first launch a business you jump in with the excitement of starting a new romantic relationship
. It's new, exciting, the possibilities are endless. You throw all of your time effort and creativity into it. You stay up late and wake up early. You eat, drink and sleep your business. As your business grows and the newness fades, the excitement can begin to wane. Whether your business is on a success track or on stale mode, the sameness of the process can cause your excitement to fade, the energy to ebb, and the overall process to come to a virtual standstill. It's time to revitalize yourbusiness, your outlook and your approach.In life, change is the one constant; the problem is that most people hate change. They resist it and do everything they can to stay with the status quo. But for businesses to remain competitive they must grow, transform and adjust. The problem is knowing exactly what adjustments are the ones to make. Change for change's sake can often be more disastrous than rigidly staying in place. When it comes to figuring out what changes you need to make, look to the marketplace; your target audience can be your best ally. The market's needs will let you know what business opportunities are out there. Often when change happens in a marketplace, companies and business owners go into panic mode. It can be a daunting time for many businesses. Look at the music, publishing and DVD arenas. Seismic changes in those fields are causing businesses to falter and in many cases go under.
If you don't get into a mindset of change, you could remain stagnant, or worse yet, go backward. It's time to view your business with new eyes. This isn't always easy. We get locked in our business process and it's hard to pull away from that gravity field. But if change is happening around you, you'd better be ready to keep up.
For example, when blogs, social media outlets and online media sites began to become important communication outlets, many predicted that they would spell the end of traditional public relations. Not a happy thought for an owner of a PR firm, but as we began to embrace the changes and utilize the various different forms of communication, it soon became apparent that not only was the Internet not a threat to our PR efforts, it greatly enhanced them. Now, when we place a client in a magazine or newspaper article or on a TV or radio segment we can magnify and amplify that media coverage via blogging, social media and forums. Conversely we can first establish a client via the net on a website, blog, social media outlet or other online avenues and use the online buzz to generate interest from thetraditional media.
Think of your business as an ever evolving process. Let your competition stay rooted in one place. Keeps your business growing; you'll be surprised at the new outlets and opportunities you'll find.
Copyright Anthony Mora 2010
How To Revitalize and Transform Your Business
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