How To Purchase Your Health Insurance Leads
Ok, so youve decided to purchase health insurance leads to grow your business
, but dont know where to start? Here are a few quick tips to choosing a fee-based lead provider, and some questions to consider when shopping around.Can you filter your leads? You will want to go with a provider who lets you narrow down your focus so you can target prospects with the highest likelihood of actually purchasing what you have to offer. Ask how your territory will be determined: by zip code, area code or state, and whether they require a minimum payment or non-refundable deposit that would make them difficult to test-drive.
When are leads delivered? Find out whether the leads will come to you immediately or if you will have to wait around for delivery. The sooner you can reach your prospects with the information they are looking for, the easier it will be to set a sale in motion. Remember, you have to strike when the iron is hot, before your future client encounters someone else.
Will your leads be exclusive? Make sure you know what you are getting into when you are negotiating the purchase of your leads. Will the leads be yours alone, or will you be competing with other agents? And if so, how many other agents will be working to land the same client? These are important details to hash out early so that you will know what your chances are of a successful sale.
What is the returns policy? You need to check and see whether the company you are working with will allow credits for bogus leads. Quiz the company on its returns policy and whether they will cap your returns at a certain level.
What protections does the provider offer? Ask what the providers policy is on selling leads to agents from the same company, and if they guarantee exclusive rights. This will ensure that you are not competing against your own products, and instead building a case for your policies over other providers.
How long has the provider been in business? Check out the background of any provider you are interested in to make sure they have a solid reputation on the market. Find out how long they have been in business, the strength of their customer base, and whether they can provide additional information on the success of their product.
Will I need to pay a deposit? Find out what kind of initial investment the provider is asking for, and how much you are comfortable paying as an up front fee. A company asking for a large deposit up front doesnt necessarily mean it is more successful or offers a better set of leads than one at a lower rate.
Is there a minimum amount of leads you will have to purchase? Again, you should be wary of companies that make you purchase a large amount of upfront leads when they are untested. Give the company a chance, but be sure that you are able to try out a reasonable amount (5 to 10) before committing to a larger count.
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