How To Maximize The Worth Of Online Classifieds
How To Maximize The Worth Of Online Classifieds
Most marketing gurus have been predicting the end of the Yellow Page books for a time, primarily as a result of the competition from Internet alternatives. In addition, the aggressive invasion of search engines into cyberspace in the recent past has made some analysts wonder if Internet Yellow Pages directories may also be headed for extinction next to the printed books.
If one does some keyword searches for white pages, they seem to be relatively consistent over the years, while keyword searches for Yellow Pages are declining. One could assume that people aren't looking for Yellow Page websites as much since they're able to find businesses through other types of websites and directly through search engines. However, looked at another way it could be assumed that might be going directly to Yellow Page websites. The question becomes are people searching in Google for Yellow Pages less as a result of the Internet Yellow Page (IYP) companies are succeeding in improving their brand recognition?
Many of those online Yellow Pages websites are showing gains over the same period. Super pages searches are somewhat flat, while searches for YellowPages.com, Yellow Book, Yelp, and Dex Online all showing positive trends. Therefore, one could assume that the increase in the recognition of brand names among most of the IYPs has resulted in fewer people researching yellow pages websites. But that can't be true, at least not based on keyword searches in Google. It appears that there are many more users looking for yellow pages than there are those who are looking for any particular IYP brand website.
At a minimum it would appear that the increase in IYP brand specific type of searches isn't equal to the reduction of searches for the Yellow Pages. The number of searches for Yellow Pages is far greater than the combined brand searches for IYPs.
However, it's wrong to base these assumptions from such a small number of total Internet statistics. There are also multiple assumptions being made. Google Trends only show a relative amount of the total number of searches by keywords, so the statistics don't necessarily correlate to the total amount of traffic. There are so many variables involved that there could be numerous reasons to explain these trends. They could be specific to only Google users and not to everyone.
Regardless of the reason, it's fair to say that the Yellow Pages days are numbered. The Internet is replacing them. Making money online with blogs -Top Article Submission Tools Nick Marks Forex Enterprise Review: How to Make Money Online Make More Money Online With A Blog -Submit articles to 100s of sites Reasons Why Mrr Is A Good Means To Make Money Online Benefits Of Online Data Backup Watch The Strange Case of Angelica Online Free 2010 Look Online For Kauai Cheap Rooms To Enjoy One Amazing Trip This Summer 9 Things To Consider When Buying Jewelry Online Online Investing, An Easy Way To Earn Money Watch Biutiful Online Free 2010 Watch Another Year Online Free 2010 The Blueprint Coaching Program, Step by Step guide to Online Success Online Transactions with 4G Wireless