Pay-per-click marketing has been one of the favorite method of tops internet marketers for quite a while and its still is. There are numbers of different reasons behind that and we will outline all of these as well as why you should try and how to make money with pay-per-click.
First off, the main reasons why most of the top marketers prefer this method of promoting their website, blog or product is simply because its pretty much the fastest ways of getting results. It does not require you to put out a lot of volume such as article marketing for instants. It also doesn't take month for your website to rank in the first page of Google like SEO since you already placed and add which is shown.
Sure it has numerous advantages and personally, I fine that it is still one of the best ways of promoting your business. However there are a lot of things which cannot be overlooked since its isn't free and if you try to cut corners, it might end up costing quite a lot.
There are numbers of things that can affect your results and how much you will be paying for your click such as your quality scores from Google. Basically, since Google has now implemented much stricter policies in order to filter out spammer and poor quality content, you really need to work on quite a few things on your blog or website or else Google will rate it with poor quality scores and you will end up paying a lot for your clicks.