How To Leverage Online Seminars To Drive Leads
If you've marketed your online seminar effectively
, your response should be vigorous, so you'll have a large bank of potential customers for your products or services from the responses. The question is how you can convert that list into customers. This article will make some suggestions for things you can do.Impress Attendees
You will not achieve this by pretending to be an expert or a guru in the topic you're presenting. Try to achieve a collegial attitude toward your audience. They will respect you more and will be more likely to be impressed with you and your company.
At the same time, your presentation should be of the very highest-quality, most professional possible. Make certain that the presentation itself is flawless and that you are using the various tools for internet seminars effectively and skillfully to make your points clear.
Furthermore, make certain that your attendees have something they can take home with them and use. This will be the proof of the pudding! If they benefit from the seminar in this way, they will not only respect you but have a good opinion of your company, so you can turn them into active leads with considerable prospect of success.
Offer Bonuses that Will Yield Information
For instance, you might offer a discount on a forthcoming seminar that will carry the topic to another level. When they register for the second seminar, you can collect other bits of information beyond what you collected the first go-"round that will help you qualify them as prospects for sales. This will take planning in the development of the registration forms.
You might follow up your seminar with a letter of appreciation and a small token that will carry your company's name and logo. Including an advertising brochure would also be appropriate in this mailing.
Enter the Names in a Database
As you develop them, you will acquire more and more information that can be used to target them for particular sales campaigns. If your company sells business equipment, for example, you could offer bargains on some popular business machines to this select list, making certain they know that they are getting special treatment.
Vary the Topics of Your Seminars
To broaden your list of prospects gleaned from the seminars, target a different population in various seminars. Use speakers who are experts in a particular area from your own company or hire guests to conduct seminars for you on some of those other topics, always keeping in mind your secondary purpose of developing leads that will lead to sales.
Remember to set your databases up in such a way that you can differentiate between the various lists in order to target certain customers with your sales campaigns.
Online seminars have become very popular and they can be leveraged, even exploited, to become valuable components in a successful sales program. It takes the average seminar beyond training tools to active participation in the success of your company.
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