How To Influence Your Customer's Psychology And to sell your product Fast
My beloved readers, i will be exposing a well known but under utilized marketing
strategy which i tagged Influencing Your Customer's Psychology.The whole concept of marketing and sales is to toy with the psychology of your customers. In any marketing campaign, attempts should be made to make it highly influential, so that the decision making of the customer will totally be in favor of your company.
There are tips and tricks you can utilize to influence the mind of your customers. These tips can be applied not only by ordinary sales representatives, but also by larger companies. Sometimes, they are applied unknowingly.
Mutual exchange is the first and the most powerful trick. Your company can start off by giving something for free to the customer. Your customer will take it for the first time, but when next you repeat the offer, he/she will feel obliged and will try to return the favor. Offering products for free initially can do exactly this. If the customer is satisfied with your product, he/she will definitely buy it next time.
Sales professionals sometimes get confused with this principle. For instance, they claim it is ineffective and wrong to promote a product according to this principle. So they use the "Spend over $25 and get a free T-shirt" approach. But in retrospect, the offer is not totally free. The customer has to spend to get the free product. The principle of mutual exchange states that products to be used as incentives must be given totally free without any condition to be fulfilled. For example, "Get the latest lipstick shade absolutely free" will do the trick. If the shade is really good, they will buy it when next they need it and might even end up buying other shades of lipstick.
Another trick is to come up with something of high value, but make sure your company incurs only small or no cost in producing it, something like an information product. You can tempt the customer by saying that the information made available to them is a big time secret and is not known to anyone at all. But some marketers mess this strategy up, by claiming they are providing very valuable information. But in the end, it turns out to be another piece of advertisement.
Another example you can give a try is to give out free sample of your products to your targeted customers. Again the mistake made by most companies is that they distribute samples of poor quality or rejected products. This certainly reduces the customers trust towards your company and your product. They will assume that the product is actually of poor value and wont go ahead to buy it.
When sending out a marketing message, be sure to use words which stimulate immediate action. Words such as "Limited time offer", "Offer ending soon" or "Offer open while stocks lasts" are really motivating. The customer is left with the impression that the offer will end soon, so they go out and buy it at the very first chance. This trick works well especially with customers who have an interest in antiques, collectibles and anything which are not easily available.
Influencing your customer into making a commitment is another good strategy that can increase your sales. The trick is to make the customer take small steps toward the goal, without them realizing it. For instance, when a customer requests for some information, provide them with relevant information for free and make them fill a form or take their contact information. This is like getting them to make a commitment to get offers and information about your products in future. Please do not advertise at this stage.
Lottery is another good marketing approach. When someone buys a lottery ticket, he fills his address on the ticket. This little piece of information can be used to contact the customer in future. In the above tactic, it is crucial you don't advertise at the first stage. Advertise only after getting the customer contact information.
I believe i have been able to share with you vital marketing tips. Implement these strategies on your business and i will see your business at the top.
How To Influence Your Customer's Psychology And to sell your product Fast
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