How To Get Your Blog And List Building Working In Harmony To Build Your Internet Home Business
For anyone who gets involved in an internet home based business
, one of the first things that they are taught to do in order to build a successful online business is to get a website, a blog and an auto-responder. In fact these three things are the most important tools when starting an internet business.What we are going to discuss here is ways to get your list building and blogging activities to synchronize in such a way that your marketing efforts will support both these activities at the same time. In other words, your blog will support your list building and your list building will support your blog.
Let's begin by looking at how you can use your blog as a way to build your list.
When setting up your blog make sure that you add an opt-in box to your auto-responder and place it in a prominent position where your visitors will see it on arrival at your blog. Near to the top and either on the left or right hand side is good. You could offer a free report or e-book as an inducement to sign up to your list.
Whenever you make a new post to your blog, sign off with your name and a link to your squeeze page. Encourage your visitors to sign up to your list so that they will be notified every time you make a new post on your blog.
Another way that you can promote your blog is by inviting people to comment on your blog posts. The advantage for them is that their comments can link back to their websites when they enter the URL field on the comment form.
If your business is internet marketing then make posts about this and teach your subscribers about the benefits and etiquette of commenting and linking back to their sites from the blog comments. Make sure that they understand that spamming is not an option.
Whenever you make a new post about something controversial or a review on a product or service, email your list and ask them to give you their opinions on whatever you have blogged about and include a link to your blog post.
You should see a significant increase in traffic to your site from your email list if your post is well targeted and also a big increase in the number of comments that you get to each article.
Offer your readers the opportunity of using your posts on their own blogs provided they include a link back to your site and acknowledge you as the author of that post. Also submit your articles or posts to other peoples' blogs for possible inclusion on their sites. Invite your email list to submit articles for possible inclusion on your blog with a link back to their sites and inform them of how guest blogging will help to increase their own profiles on the internet. This will help to keep your blog loaded with fresh content at all times.
By adding these tactics to your list building and blogging efforts you will be creating a well synchronized and effective marketing strategy for your internet home based business.
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