How To Create A Great Online Motorcycle Ad - Basic Steps
Selling Your Bike Through a Photograph
With an online motorbike advertisement, think of the main motorbikephoto as the 'first impression'. And remember, you only have one chance at it! Most online sources for selling bikes allow you to take multiple photos. This gives you an opportunity to take some shots from various angles. Here are a few tips for taking photos of your bike
- Wash your bike thoroughly before you take the photographs. You don't want mud splatters to ruin your sale!
- Take multiple photos from different angles. Straight on, angles and exterior shots should all be considered and included if possible. Don't forget to take an appealing picture of the engine as well. You may actually want to get an engine shampoo before you take that picture.
- Take pictures that highlight the motorcycles' unique body or modifications. If you put in a thousand dollar aftermarket exhaust system and are selling that with the motorcycle, take a picture of it. This adds to the value of the bike and will obviously help you to reach your asking price. If your model of motorbike is a special edition, highlight that with your photographs.
- Understand your light source and take your pictures in a well lit environment. Pictures of your bike at night, or covered in snow, leaves or mud will only cause buyers to think you have something to hide. Don't have the light source directly behind the motorbike - this can distort the image or cause blurriness.
- Make sure the background is subtle. You do not want a busy background of a travelling circus to steal the focus from your lovely motorbike.
Write an ad That Sells Your Bike
Yes, a picture can say a thousand words, but great writing and selling copy can really help. A few enticing 'call to action' statements like 'priced to sell' or 'call now, before it's too late' can all work wonders. Here are some tips for how to write the best selling copy for your motorcycle:
- Always list the basic features of the motorcycle. Some bike details are essential and should always be included even if it is a detriment to the value, such as year, model, make, price and mileage. If you can give a description of the motorbike's history it will go a long way in making the buyer feel secure.
- Use simple words and avoid jargon. Do not attempt to go into too great of detail when you are describing the motorcycle - you may come across as desperate to sell, meaning people will try to drive down the price. The written description should come across as convincing - not pleading.
Additional accessories should always be included in the description to entice potential buyers. It could tip the balance in favour of your your listing.
- TELL THE TRUTH! It is not uncommon for buyers to travel long distances to see the motorcycle they want to buy in person. Do not misappropriate yourself or the details of the bike. Everyone who buys a bike will want to see it in person, so exaggerating its condition is simply a waste of time. Be honest and fair, and you will get a fair price for the bike.
- Give your bike a fair price. Over pricing your bike is a sure fire way of alienating a large amount of potential buyers. Whatever you do, do not convey any desperation to sell your bike. Price will nearly always be the main attraction and a competitively priced motorcycle will get snapped up quickly. But beware, too low a price will send alarm bells ringing for many customers who are wary of potential scams.
- Mention RELIABILITY. Is your bike faithful and reliable? Well if it is, shout it to anyone you will listen. If it has just passed a safety or emissions test, tell your potential buyers. Reliability, especially with used bikes, is what people are often looking for most.
Offer reliable contact/personal information
This may seem like a total no-brainer, but so often people use an email address that they never check or a mobile phone number where the phone is always off. How can you sell your bike if people can't get in touch with you? Make sure to list personal information where you can be reached immediately. If you are unable to respond immediately, state this early on and when you do get a chance, respond asap. Buyers are always on the hunt for a good deal. The worst thing that can happen is when a buyer is set on buying your bike but gives up because you are unable to answer any questions they may have!
Practice the above tips when you are selling your bike and you will have the greatest chance of it selling.
Once you have the sale lined up make sure you organise a courier to transport your bike if the buyer is not picking it up personally.
by: Brian Fantana
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