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How To Assess Your Online Competition?

How To Assess Your Online Competition?

How To Assess Your Online Competition?

For you to be able to succeed in your SEO campaign, it is imperative to learn what steps you need to take into as a start. It is always good to evaluate your keywords and its probability to rank high in search engines but there is no better way to do it than to analyze your competition based on what keywords they were using and how they are doing it. It takes different methods to find out your competitors' keywords and how you or your SEO specialist can use it to your advantage.

It does not apply that a website who has been longer than the others have a greater chance of success. These sites may have gone through a lot of trial and error as well before being able to achieve the position they are into right now. SEO takes a lot of research and replicating your competitors' keywords will not make you outshine the competition. A dependable SEO expert is very well aware of this. How do you go about this?

Check the keywords they are using for their pay-per-click campaign. You need to invest a small amount to do this. Most common tools you can use are AdsSpy or SpyFu. AdsSpy lets you see what your competitors are doing. You will discover a wide range of networks and learn exactly what niches are profitable, what sites they are linked to like Adsence, Chitika, Yahoo Publisher and Amazon affiliate. SpyFu on the other hand, is a new program that allows the user to spy on their competitors and allows them to download their competitors' keywords and Adwords. It also keeps track of the actual SERP from Google for every piece of data that they have. It's also important to find out what your competitions ranking is so you can see what Search Engine Optimization techniques they are using and which of their techniques you can improve. A couple of tools you or your SEO Consultant can use in order to assist you with finding out their ranking and keywords is SEO Digger, which gives you dates, the Google position, date, and Word Tracker rank. SpyFu gives you the organic search rankings as well as the AdWords keywords. Lastly, Keyword Spy offers some very interesting data such as total results for the keyword as well as their keyword ranking. It's a great tool however it doesn't assist with sorting which makes the research a little more difficult.How To Assess Your Online Competition?


A thorough study of different SEO alternatives can make you endure the competition. You can save yourself some money if you will do the research yourself but hiring a reliable SEO expert will save you from the hustle. The more time you spend reviewing the better as it will give you ideas on how to successfully conquer your competitors' positions. Create a list of all the keywords you can think of, put in a spreadsheet with all the details and study their results. The most visible website that comes up on search engines for your targeted keyword is likely to be your high competitor. Learn what strategies they employ and how their site was built and use this to your advantage.

Quality exceeds quantity. Refrain from doing keyword stuffing and apply appropriate keyword density for your site. Your SEO expert knows that having excessive or needless keywords on your website will not help increase traffic or ranking to your site.

There is more to keyword optimization. They are important elements on your site that will help improve your search engine rankings. Design your site to inform, enlighten and persuade your potential visitors to reach a goal conversion.
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