How Robust Is Your Personal Whole? Take The Quiz
Successful brands are memorable, distinctive and have a high degree of recognition
. They're conjointly primarily based on intangible values that build trust and credibility within the minds of others.How can you apply the concepts of branding to your own personal career and life?
To search out out how robust your personal brand is, answer these 10 questions:
1. WHAT IS YOUR PURPOSE AND VISION?
Sturdy personal brands would like a platform on which to be built. Your vision is an external read of what's attainable for you to realize in the world. Your purpose is the inner drive and reason you were put on this planet. Clarity with these two queries can facilitate your personal whole achieve raise off.
2. WHAT ARE YOUR STRENGTHS AND WEAKNESSES?
What are you really good at? What comes naturally and what's exhausting work? What's your gift? Notice the answers to these, and lead a life of success rather than a powerful existence on struggle street.
I can never forget the parting words of my Human Resources Manager when I left the Australian Broadcasting Corporation when joining as a fresh-faced University graduate 12-years earlier. He said, "Tom, you recognize what you do well? Present!". Simple, direct and clear. Since that moment, the light bulb within my head has never shone brighter, and I have engineered a successful career as a professional public speaker.
3. WHO IS YOUR TARGET AUDIENCE?
You have to speak your personal complete to those who matter. Several of you will have heard me tell the story of my experiences as an elite hammer thrower. My message is that you will throw the hammer the furthest, but unless the hammer lands within the marked sector it is not a legal throw. And so, the furthest throw will not essentially win the competition.
Promoting and personal branding could be a lot like that. You'll be able to waste a lot of effort, energy and resources (and of course 'grunting' if you're a hammer thrower!) for little result.
Your target market is like that hammer throw sector marked out on the field - aim to land your best throws in that target and you are more possible to beat your competition.
4. WHO ARE YOUR COMPETITORS?
Speaking of competitors, who are they? Who are you actually competing against?
In hammer throwing, I found I might beat bigger, stronger athletes by having a higher technique, more focus and a capability to perform beneath pressure things when it matters most. Life is like that and your personal whole desires to square up when the heat is on.
5. HOW DO I BEST REACH MY TARGETS?
What's the simplest strategy to place your complete in front of potential customers, clients or employers? Is it through giving displays, writing articles or networking? I grasp from expertise and as a result of a lot of than 7,000 marketing, media and management professionals in fifteen completely different countries browse 'Media Motivators', that my regular eZine works for me. I constantly review comments created regarding my magazine and take all suggestions and support very seriously, looking for opportunity to improve.
6. IS YOUR BRAND CONSISTENT WITH YOUR PROMISE and VALUES?
Actually great brands deliver on their promise. Do your whole attributes match your promise and will this align together with your personal values and what you really deliver on? Your values, brand and repair delivery all should be aligned.
7. IS YOUR BRAND CLASSY, CONGRUENT AND CLEAR?
Several of you who have seen me speak live or on video might have never noticed that for each speech I've done over the past 4 years for a business audience, I have continuously worn a red tie. Is this as a result of my wife always buys me red ties? No!
My corporate color is red (in graphic style terms this can be known as a PMS and each unique colour features a PMS code) and I wish to present a sturdy, consistent and clear image and presence when in front of an audience. My tie matches my banners, which match my business cards, that match my website, that match my books, that match my ..... you get the drift.
I recognize a fellow speaker whose color is purple. By the way, why did I select red? Power! Lust! Passion! No, my target market is Asia and in Asian culture red could be a colour that means prosperity and wealth. My goal is to bring prosperity and wealth to the shoppers I work with. You may additionally remember, the quantity 8 is additionally lucky in Asian culture for the identical reasons. Hence my telephone range contains as several 8's as potential, and my business is termed '8M'!
8. IS YOUR BRAND MEMORABLE?
Sturdy personal brands are built on stories. Typically these are initial hand experiences of overcoming hardship, personal challenges or obstacles.
The personal brand of former US President Bill Clinton could be a classic example.
The actual fact his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 folks helps put his success and achievement in context. Building on the sense of destiny theme, the black and white image of Clinton as a nineteen-year old meeting President Kennedy when on a youth leadership camp, captured by a Reuters photographer has been used to nice result to strengthen his personal brand.
What is your 'signature story' that's distinctive, memorable and helps you stand out from the group?
9. IS YOUR BRAND TANGIBLE?
Branding helps produce a picture within the mind of shoppers and will facilitate create
intangible ideas, services or values a lot of tangible. Anything that helps your personal brand become additional tangible is important. You'll be able to feel and touch these items such as business cards, accessories or even the clothes you wear. As an example, is your pen you employ when meeting a possible consumer a Mont Blanc or disposable Bic? If the latter, what does this convey concerning your complete?
10. HOW OFTEN DO YOU REVIEW YOUR PERSONAL BRAND?
Sturdy personal brands evolve over time. They are modified (I bear in mind my early work - I never wore a red tie!), extended and made stronger whereas continually remaining true and authentic to the creator them. The best manner to try to to this is often to constantly learn and evaluate what works and what doesn't. Like life itself, a unique and memorable personal complete may be a journey instead of a destination.
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