How Do I Make My Online Customers Feel Safe?
How Do I Make My Online Customers Feel Safe?
Are you an e-commerce merchant looking to make your customers feel safer while shopping online? If so, this article will provide tips and information about creating feelings of safety to your online customers. E-commerce is a new yet, lucrative field for retailers to provide products to customers through the World Wide Web. Since internet customers lose the face-to-face interaction part of shopping, e-commerce merchants must be diligent about making sure that customer safety is a number one priority. Customer safety online shopping tips include: having a professional image, building ratings and reviews, having privacy policies and encrypted pages in place, the use of third party approvals and trust marks, and easy purchase policies.
Professional Image
Your website should have a professional appearance and make a strong first impression to your customers. The website should be built by an internet design professional, with strong and effective graphics, photographs and product images. Flash and interactive media, when constructed well, are great ways to increase customer base by using videos and moving images to entice business. Customers are more likely to buy products from a website that has professional photographs and images of the items they want to buy. For example, a website selling sporting goods should have images of the products they sell, both in use and out of use. Customers want to see what they are buying and how the product has and can be used.
Build Your Ratings and Reviews
Reviews from other customers and merchants will give shoppers reassurance that your products and business practices are sound. Reviews should contain information on product satisfaction, shipping satisfaction, overall customer service satisfaction and frequent shoppers. Customers that receive good customer service are much more likely to give the online store good ratings and reviews. If a customer receives a wrong product, a damaged product or never receives a product - they may still have positive feelings for an e-commerce merchant if they receive prompt and courteous customer service. Also, emailing and/or calling customers to follow-up on orders and customer service issues will assure that your customers are getting the service and products they need. Newsletters, product promotions and sales will keep your customers apprised of the store's happenings and news. These little extra touches will make a client feel cared about, and a client who feels cared about feels safe to spend their money in your online business.
Privacy Policy and Encrypted Pages
Creating a privacy policy for your website will show the customers that you have taken steps to protect their private information. A privacy policy must include a statement about what information you will and will not share with others. Providing this information will enable them to make an informed decision about shopping on your website.
Encrypted pages are an extra step of security that shows you remain serious in wanting to secure your customer's financial information. A security icon will display on your website when customers enter their financial information. This will most likely ensure that they will continue with the purchase, and come back for further purchases as well. Two common encryption services are VeriSign and GeoTrust, and customer's recognition of these will give them a sense of safety and security when purchasing items.
Third Party Approvals and Trust marks
A trust mark is a badge or logo displayed on a website which indicates the business is a member of a certain organization. It may also show that the business has certain security or privacy tests or practices to get the logo. The Better Business Bureau, Chamber of Commerce(s), HackerSafe, TrustE and Square Trade are a few well-recognized trust marks. Many e-commerce merchants have trust marks and seals which will make your customer feel safe about spending money at your store, confident in your store's returns and confident in your store's approval ratings by other businesses and customers that you have dealt with.
Easy Purchase Policies
Since your customer has established that your store offers great customer service, well-known and trusted products, adequate policies, will not send their information to others, and that you have a user-friendly website, they are most likely ready to purchase products. To avoid customers leaving full shopping carts when closing your website, you should offer them several ways to purchase their items. The ability to use credit, debit, checks and PayPal will offer a customer quite a few easy ways to buy. Offering several shipping options from overnight to standard and the ability to track their products throughout the shipping process will also ensure that buyers complete the entire shipping process from beginning to end.
Making your customers feel safe online will require a few steps by the e-commerce merchant. Ensuring this sense of safety in the online customer will make the business more successful, lucrative and in the long run, make it much easier to bring customers back over and over. Customer safety online is worth the extra steps that e-commerce owners take. Both customers and business owners end up satisfied and content with products and services offered. Forex Megadroid Robot - Find Out Why Many Forex Traders Are Loving This Megadroid Robot Online Selling of Beats: The best mean to convey your art to the people How To Set Prices For Your Online Store Power Techniques To Successfully Make Money Online Blogging There is No Need to Fax Payday Loan Applications - Apply Online Today How to Make Millions - Simple Ways Of Making Money Online How To Easily And Quickly Make Money Online Adsense approval Buy Fresh Blue Cheese Online All About Online Textbooks Search Free Online Mmorpgs How to Make Money Online with Tradebit Table Top Vending Machine – Go Online to Buy at the Best Price