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Home Based Business: How to Choose Your Affiliate Program Wisely

Home Based Business: How to Choose Your Affiliate Program Wisely

Affiliate marketing programs have sky-rocketed in popularity in the past few years

. As one of the fastest and easiest ways to start an online home business people are jumping on this wave by the millions. Affiliate programs offer merchants the opportunity to employ vast armies of sales people who get paid for the results they achieve.

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The rewards for affiliates can be very good, and the skilled affiliate marketer can earn many thousands of dollars per month. This win-win situation has led to an explosion in the number of affiliate programs that are available to affiliate marketers.

With this growth of affiliate opportunities have come many questions, such as: how do you go about choosing the right affiliate program for you? What qualities should you look for in a program and which gives you a good chance of making a sustainable income? Below are some tips that will help you to evaluate affiliate programs, and help you to avoid wasting time and money.

What Commissions Does the Program Pay?

It is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product that pays very small commissions. You could end up spending more on marketing than you make on sales. It is probably best to stick with marketing products with a high commission value, unless you have found a niche market where you can sell vast quantities of product, and make substantial commissions on your volume of sales.

How Much Traffic is their Website Getting?

Try to discover the amount of traffic the affiliate owner's website is already receiving. Alexa.com is a very useful tool for doing this research. If the website is ranked in the top 100,000, the merchant is getting a good volume of traffic, so it's possible that there may already be too many affiliates. If it is ranked below 500,000 it may be no good, or it could be a golden opportunity to make some real money by becoming one of the first affiliates!

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Always research a merchant's product if their website has a low traffic ranking. It may be a good idea to buy the product yourself if you can afford it. Otherwise you could do a search to find out if there are any negative reviews about it on the internet. Be careful who you listen to though because many people are in the habit of bashing affiliate programs with nothing to really support their comments. If you find a large amount of negative reviews with little positive ones then it would probably be a good idea to stay away from that affiliate program.

Home Based Business: How to Choose Your Affiliate Program Wisely

By: Justin Brown
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Home Based Business: How to Choose Your Affiliate Program Wisely