Holiday Rentals Beginning To Rival Hotels
After unrelentingly long and cold summer, British feet have been itching for warmer
shores over the Easter period and the trend has carried over in to the summer. Despite the recession British holiday makers have been hearing the call of overseas, as last year's trend of the 'staycation' dies down. Yet with the dwindling funds brought upon by the collective tightening of purse strings British holiday makers have been trying to travel on the cheap. The focus being firmly placed on getting the best value from their holiday. This has helped the vacation rental's rise as a strong staple in the tourists options.The Growing Market
There more holiday homes, villas for hire, and vacation rentals than there have ever been before, in an industry that has thrived in the 21st century as the internet has created a specific, targeted market. Sites such as VacationRentalPeople.com and many others, collectively have millions adverts hitting millions of readers.
With vacation rentals often working out at half the price of hotels, or in some cases less than, it is easy to see why this is becoming such a considered option. In a recent survey of other 1,000 Brits it was found that 1 in 5 expressed the desire to rent a vacation property, making them the second most popular option after hotels, as the market continues to grow it is predicted the popularity of the vacation rental will only increase in 2010 and 2011. As the recession persuades more owners to rent out their properties, so too are travellers looking for a cheaper deal.
The Appeal to the Traveller
Recently when many travellers were asked which deals they regarded as most important for their holidays, it was revealed that many considered accommodation to be their top priority. As many look to reduce their budget or get more for their money, the vacation rental seems to offer the perfect solution.
The Appeal to the Owner
Though only 17% of UK owners bought their vacation property with the intention of renting it out to generate income, now many more have chosen to share their property in order to cover expenses. As the recession has hit many owners find the contribution from their visitors a welcome respite, as now nearly a third cover their whole mortgage, while almost two thirds cover at least half their expenses.
Travel Trends of Easter and Summer 2010
While the 'staycation' proved all the rage last year, this year it's popularity wanes as travellers look for a break from the United Kingdom. This year 57% of travellers are opting to go abroad, while 43% are taking their holiday on British shores. Also those intending to stay with family or friends is also dropping from 21% to 7% in 2010.
Something very popular this year has been that old British holiday institution of Costa Del Sol villas, which has seen many Brits returning as a favourite holiday. Also popular was the post winter getaway in Easter which saw many holidaymakers renting holiday homes in Destin Florida, as well as Nice and Orlando.
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