Holiday Marketing For Insurance Agents That Will Bring You New Policies
Holiday Marketing For Insurance Agents That Will Bring You New Policies
The holiday season is the best part of the year for retailers. They ramp up inventory, get extra staff, take out ads, and prepare themselves for a massive rush of customers. They can call their accountant and let them know, they won't be in the red, because Black Friday is coming. Retailers can simply put a loss leader in an ad and bring the crowd easily, but what does a service professional do?
The insurance industry is regulated by the Department of Insurance. I haven't seen any insurance broker or agent who loves the governing body. You can't offer insurance on "sale" or at a loss, it doesn't work that way! How can you tap into the holiday marketing frenzy for insurance?
Before I share with a few killer methods that will make your phone ring, I invite you to consider a few ideas that won't bring you business.
Holiday Cards
Calendars
Notepads
Recipe Cards
No one called their insurance agent to add coverage because they got a pumpkin pie recipe! Stop looking like everyone else. Be different, be bold, and start selling more insurance. I invite you to consider the following methods to getting more policy sales during the holidays.
Holiday Letter Not just any letter will do. Send out to your past clients, and prospects, a letter that is a story. The story doesn't have to be long, but it should reveal of a "normal" day gone wrong. Insurance helps on the worst days. Make a connection in your story to reveal how a holiday is better than a "normal" day and when something goes wrong (roof leak, pipe burst, etc) who are they going to call? Do they have enough coverage to get that covered immediately? Bring them into the pain and let them know there is a way out.
Holiday Video Email It doesn't have to be fancy. You don't need any special software. Just a simple video camera and YouTube account will do. Record a 2-4 minute video about the holidays and share a quick story of a client you helped. No pitch, no sales, just let them know you appreciate being able to help. You can provide a call to action for a "Holiday Insurance Tune-up" at the end (a simple form on your site will do to get them to find out more).
The holidays are great for insurance agents. It provides a unique time for piquing interest and providing an opportunity for people to save money when they are spending on gifts.
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