Hip Hop Artists Can Distribute, Promote And Buy Beats Online
Hip Hop Artists Can Distribute, Promote And Buy Beats Online
Everybody seems to be talking about how the music industry is crashing and it's impossible to come up these days, but with the ability to buy beats online, distribute yourself worldwide using the internet and promote yourself for free using websites... I'm not exactly sure where their information is coming from. Sure it's true that illegal downloading and cyber pirating has become somewhat of a problem in the past couple of years, but it's blown way out of proportion and it's definitely not the reason why the major industry is seeing so many less sales. The music industry is going through some dramatic changes but by no means is the rap game, hip hop or music in general dying out.
The media is responsible for most of the negative talk about declining record sales for major artists and some seriously bad numbers coming in for the most famous artists worldwide. It may sound like I'm speaking in terms of conspiracy but it's true that the media as a whole doesn't want you knowing the truth, at least I believe that. The major music industry is seeing less sales and for that reason the industry must all be crashing, right? Wrong. The major labels are simply losing out on more sales as independent record labels are starting to really see an increase in their overall success.
In 2009 Billboard magazine estimated that 50% of all album/single sales made that year were by independent record labels and artists! That's a huge number considering that for most of music history there has been an undeniable domination done by major record labels. The reason the numbers are shooting up for us and down for them is because people are starting to appreciate independents more, but also because independents are able to promote themselves much easier in today's industry. As people start to flock towards the independent music scene, the major labels are slowly losing their touch and seeing less sales every project they put out.
So the internet has been blamed for the destruction of the industry when it simply isn't the truth. In reality, according to every study I've seen that had any legitimacy, only 20% of sales are seen as a loss due to cyber pirating. That means that 80% of music lovers still buy music from their favorite artists and they have no problem doing so! Tell me, if the vast majority is still buying, how can it be that the internet has ruined anything? In fact I believe that the internet has brought life back into the rap industry with new technologies.
The internet has made it possible to promote yourself online for free, so it's no longer necessary to have a big budget to get yourself heard. Websites such as YouTube, MySpace and Twitter have made viral marketing easy to achieve and more websites like this are coming out every day. Not only that but the internet has also provided many more enormous opportunities for hip hop artists and musicians around the world. For instance Tunecore, an online distribution company, has now made it possible for artists to get themselves on major mp3 retailers such as iTunes, Rhapsody and more for a low, affordable cost that even poor independents can find a way to afford. Plus being able to buy beats online has changed the game completely.
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