Himfr.com Reports The Domestic Air Conditioner Sales In 2010 Is Expected To Increase In 10%

State Information Center and the national power grid 17

, jointly released report is expected in 2010 frozen year (from August 2009 to August 2010) Domestic air conditioner market will bottom out, full-year sales growth of 10% is expected to reach 25 million units the size of .

China Household Electrical Appliances Association director Huo Du-fang, cold year in 2009 despite the sales decline in the domestic air conditioner market, but the industrial structure adjustment of initial success, the market concentration continues to rise, frequency, energy-saving product markets accounted for a substantial increase in energy-saving products in the cold year in 2010 will usher in rapid growth.

Domestic brand market share of 85%

State Information Center, Director of the Marketing Division at Miss with "Dikaigaozou" to describe the 2009 freeze year, "Under the influence of the financial crisis, facing a cold year in 2009, weak domestic demand and industry inventory of up to 15 million units of the unfavorable situation. But the entry in May Since the domestic market is beginning to show blowout situation, in May to August's sales accounted for 63% of annual sales, up by nearly 10 percentage points, it was hot sales during this time was to avoid the cold in the overall 2009 sales sharp drop in the situation. "

State Information Center monitoring data show that the year 2009 freezing the size of the domestic retail market for 23.2 million units, compared with 2008 freezing the annual volume of retail sales fell 5.46%, with sales down 12.78%, plus frozen year 2008, the domestic retail market has air-conditioning for two consecutive years showed a negative slope.

At the same time, further increase market concentration, a number of weak brands still did not get rid of the fate of being eliminated.

Data show that, in the same market, the scope of 2009 the number of freezing the annual overall brand frozen by the 2008 fiscal year 34 reduced to 29, which has considerable competitive (or the retail sales volume share of more than 1%) of the brand by the 2008 Cold 19 years reduced to 17; sales ratio of less than 1% of the possession of a total of 15 brands, sales of share of less than 0.01% of the brand 2.

The competitive situation from the view of Chinese and foreign brands, domestic brands air conditioner sales 85%, respectively and 78% share of sales, market share, both reached the highest record since 2004, its absolute advantage in doubt. The air-conditioning foreign brands in the financial crisis and channel structure under the influence of multiple factors, 34 the adverse market development, sales ratio has fallen markedly.

Editor in chief of the national grid Lvsheng Hua pointed out that this year's "home appliances to the countryside", "trade-in" and the introduction of national policy, directly contributed to 34 sales, while the over-reliance on foreign brands Gome, Suning and other chains, which have lost a lot of the market. In addition, from the past few years in terms of regional markets, east, north China air-conditioning sales decline, while the southern, central and other areas began to rise. "Enterprise sales channels into their own response to the key changes in the market," said Lv Shenghua.

Frequency Market warming up

China Household Electrical Appliances Association director Huo Du-fang, air-conditioning industry will further deepen the restructuring, reflected in the retail market, inverter air conditioner, energy-saving air-conditioning market accounting will further enhance the whole year is expected to reach 20% market share.

Data show that cold-inverter air conditioner 2009 total annual sales accounted for 17.3% of the market, hit a record high, cold years over the 2008 increase 10 percentage points. Deserves attention is that of domestic brands in the inverter market share of over 76%, a change in the past have been Daikin inverter air conditioner market, Panasonic and other foreign goods monopoly.

America's air-conditioning, said spokesman Zhang Zhiguo, inverter air conditioner frozen in the year 2010 will continue to maintain high growth momentum: first, increase consumer awareness of energy conservation, national policies are guided; 2 is the industry leader in technology, procurement, etc. the continuous hair force, broke through to the price of the bottleneck for many years, the price of the populace will promote the sales increase.

by: heiyou

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