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Himfr Reports Automobile Market Potential Can Be Expected

Himfr Reports Automobile Market Potential Can Be Expected

At present, China's total motor insurance market

, sales of share of market instruments, about 1 / 4, but which brands vary greatly, and fully market brand for car care little, therefore, 4S shops and auto repair factory wants to have a higher quality and more professional repair tool. In view of these factors can be expected, the Chinese auto market after the heat will heat up.

With China becoming the world's largest auto market, auto market after the competition began heating up. March 17, the world's leading tool manufacturers Stanley brand conference held in Beijing, announced the launch of professional auto repair tools in China, "Retsch" (RACING). Retsch's launch also marked the automotive brand into China accelerated the pace.

"At this point into China, is the right time." Vice president of Stanley Asia, said at the press conference, President Chen Hongze. From 2009, China has become the world's largest automobile consumer market, auto consumers and the motor insurance industry practitioners on the efficiency of maintenance and quality assurance requirements are increased. He said the Chinese automotive market Retsch will provide high quality maintenance tools and solutions, launched in China, as many as 2,000 of car care and maintenance of common special tools.

According to reports, have created the world's first company to Stanley tape measure, with nearly 170 years of brand history, is well-known tool manufacturer, has a complete industrial and automobile maintenance and related equipment R & D platform.Himfr Reports Automobile Market Potential Can Be Expected


The "Retsch" Stanley 80s of last century for North American racing company tailored the campaign, and North America, Europe and Asia, many manufacturers of professional car care and maintenance of shop tools solutions, Southeast Asia, "Retsch," have become a race car Challenge maintenance tools to develop and market share of the first tools for the professional car care brands.

March 15 this year, Stanley announced the world's leading power tool manufacturers have merged to form 100, "Stanley Decker," the world's tool industry more competitive and specialized hand tools and power tools business, with annual sales of more than 8 billion U.S. dollars.

Automobile market potential can be expectedHimfr Reports Automobile Market Potential Can Be Expected


Chen Hongze said, "Retsch" brand positioning in the client side, the key is to quickly repair shop services. "Retsch" brand will follow the traditional path of channel marketing, the main target customers of professional fast repair shop, car 4S shops. In 2-3 years, the main target customers or professional service users.

"Automobile market to develop, we should guard against radish fast do not wash mud." Association of the Chinese automotive experts, said in an interview last year, China sold more than 13 million, a substantial increase in car ownership on the one hand, on the other hand , as last year's hot auto market, behind the expansion in car crazy enterprises, but also the quality of hidden worries. Superposition of these two factors, if you do not attach importance to the development of automobile market, will be the development of China's auto market constraint.

Recently by the China Association for Quality, Tsinghua Automotive Engineering Research Institute jointly issued the "2009 China Automobile product quality and service quality complaints analysis report (CAAS)" seems to confirm this. Figures show that complaints of car owners in China in 2009 rose sharply compared with 37.1% last year, a figure almost 2009 the growth rate of China's auto market synchronization; in these complaints, the proportion of auto quality ranking of complaints, up 45.8 %, car quality has become the largest owner in the past year, the "pain."

by: stefasuan
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Himfr Reports Automobile Market Potential Can Be Expected