Henan Tongli Retired Itinerant Appliance Chain Shuffling Inevitable
Just two years before the project was originally attempting to use to enhance their market share in Shanghai Yongle Henan Tongli Shanghai Yongle last been acquired.
To the results, how do we look at the rhetoric of Henan Tongli and complacent then the dream?
Pattern becomes clearer in the market, the chain
Marketplace
The date of the next round of infighting, who the winner is still a question mark.
9 15, Shanghai Yongle Home
Electricity
Devices Co., Ltd. (hereinafter referred to as Shanghai Yongle) Zhou Meng, vice president of the official announcement at a news conference: Shanghai Paradise is full to receive discount Henan Tongli appliances (hereinafter referred to Henan Tongli)'s
Appliance Retail
Business and related assets, the official to "Paradise electrical life" banner into the Central Plains round. Shanghai Yongle is expected in 2005, its market in Henan
Sell
Objectives will be more than 3 billion yuan, and its market share above 40%.
On June 14 2003, Henan Tom Lee told the media that former general manager Huoming Qin: Shanghai Yongle and Henan Tongli "marriage" is the Henan
Home appliance chain
Market. Shanghai Yongle Once in the Central Plains market, Henan home appliance chain shuffling inevitable, and Henan Tongli market share will increase to 50%.
Just two years before the project, but there such a conclusion. So how do we look at the rhetoric of Henan Tongli and complacent then the dream?
"On the Shanghai Yongle, the symbolism of the deal has gone beyond the actual profit from."
States United States
Advertisement Promotion Department Manager, Henan branch before the analysis, said Ivan Cheng, Henan Tongli home appliances in China's position and influence ring is priceless, acquired the legendary
Color
The company, Shanghai Yongle only prove its own strength and size, but also raised the
Brand
Value, can be said that their Shanghai Yongle
Listing
Made a most shocking antics.
Retire and the lakes are Tom Lee
"Shanghai Yongle way is through the acquisition of Henan Tongli for all equity." July 4, Shanghai Yongle Chen Xiao, Chairman of the phrase appeared in press.
Phrase ripple. Henan Tongli, Shanghai Yongle almost all media can be linked to the phone almost been ringing off the hook. In order to resist the wave of media, the Shanghai area directly to the "ball" kicked in Henan, the chairman of Henan Tongli Wang Jia-yu, general manager of Tang Wenhui turned off altogether
Mobile
. So, Henan Tongli a former press spokesman for the tensor highly sought after "celebrity" in his words, those days when a phone full of all of his life, just terrible.
Tension at the time told reporters that Chen Xiao's words, complete a "drink of words", Henan Tongli and Shanghai Yongle yet on this issue without any substantive action.
Just a month later, is the Shanghai Yongle Henan branch marketing manager of the tension on the overthrow of the "Preface": Chen Xiao's words, is that "drunken talks." In fact, the two sides in May this year, has started operation on this matter was. Another account of tension, "is absolutely necessary evasive. 2
Investment
People about business, once the open ultimately talks fail, we will not end. "
7 22, in Henan Tongli new office address, "Wing-lok electrical life" sign has been hung in the door first. And to cover for them, with a piece of Henan Tongli soon
Advertisement
Cast a cloth to sign; At the same time, Shanghai Yongle has sent staff members stationed in the various departments of Henan Tongli.
8 early completion of Henan Tongli, after the company fixed assets, inventory, Shanghai Yongle begun to clear the reservoir, and the original staff and Henan Tongli signed a new labor
Contract
.
8 mid, Henan Tongli? Yongle Home Appliances discount store signs in Zhengzhou, became fully converted.
8 end of Henan branch headquarters in Shanghai Yongle formally removed the "modesty" of the advertising cloth, "Paradise"
Lemon
Yellow bloom sequence in Zhengzhou.
Silence over the future, Shanghai Yongle on September 15, held in Zhengzhou, "Yongle Home Appliances (Henan) embrace the new era" of development
Strategy
Summit announced: Shanghai Yongle has acquired all the assets of Henan Tongli, and registered in Henan, a new sole proprietorship.
A loss of Wang Jia Yu
heart
Has ranked China's retail hundred, nationwide home appliance chains Laoqi Henan Tongli appliances discount resulting end their lives. And Wang Jia-yu the one hand the "General Lee" support a local retail store banner Henan hero, bringing an end to the myth.
With the industry analysis, now the leading national and regional chains have varying degrees of experience in the "team player" in the siege, Henan Tongli originally only "against the United States (States United States)" and now it is "anti-
Suning
"" Bucket
Five Star
", Is likely to be much suffering in Henan Tongli when Henan Tongli Shanghai Yongle under a final ultimatum?? Or change the shareholding ratio, or Wing-lok, his stationed in Henan.
Henan Tongli Retired Itinerant Appliance Chain Shuffling Inevitable
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