Health Insurance Scripts That Reveal WHY Someone Should Use You
Health Insurance Scripts That Reveal WHY Someone Should Use You
Stop thinking that you have to have the lowest price to get a new health insurance customer. You don't even need to have the lowest co-pay. Really to sell a massive amount of health insurance policies doesn't even require that you have in-depth information about the plan benefits!
Why?
Put yourself in the shoes of your prospect. What is most important to them? It is only price? Do your prospects have other concerns? Maybe the number of doctors they can choose from? Maybe they are concerned with it being easy to find a specialist?
The simple truth is that your prospects are concerned with far more than just price. Most insurance agents (and companies) only want to compete on price, but where does that leave you on your calls? Competing on price means master health insurance sales scripts that force you to dodge and avoid talking about price until the very end? That can get tiring for you and your prospects! Instead of competing on price with your scripts consider attacking the other items that are most important to your prospects.
I would invite you to consider the following when you are looking to increase your policy sales of health insurance.
How can you impact TIME for your prospects? - Changing health insurance can take forever (in the minds of your prospect). How can your scripts let them know they can make a change with you in minutes? What questions can you ask them that will show when they make a switch to your company it will be quicker to find a doctor? How can you share it will be quicker to be referred to a specialist? People love saving time. Consider creating interest piquing questions that will show them how they ca save time.
How can you give your prospects options? - I am not talking about the 50+ options that you have for insurance. How can you get it down to 3 choices and 29 minutes for your prospect? Think about how simple you could make it for a prospect that you meet via phone or in person. If you asked someone just a few questions and then present them with 3 options, how much easier would it be for you and your prospects?
Getting more health insurance policy sales isn't about going to another training event about new plan benefits. Craft your sales scripts around simple choices that save time and make it easy for prospects to decide which option to take and you will be doubling your sales within a week.
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