Have Celebrity Endorsements Gone Too Far?
There is no doubting the marketability of celebrities
. Millions of readers constantly trying to find out the latest info on their favorite stars. From what they are wearing to what they are selling, celebrity has an awful lot impact on the marketplace. In fact, celebrities are now making millions of dollars simply because they are recognizable. Whether or not you are a fan of this or you think that it is ridiculous, it is very much a part of our day to day lives. It is hard to find a commercial or a magazine add that does not capitalize on celebrities to endorse their products. For some industries this is not so much of a problem, but in skin care, many experts are taking exception to this reality. The author examines celebrity endorsements and how low grade skin care products are tricking consumers into purchasing their products simply because they are willing to pay for the endorsement.From a business standpoint, it makes sense to capitalize on the craze. Slap a picture or testimonial of a celebrity up on your website and viola, you get sales. While that is a certain reality in this day and age, it does not speak of the integrity of the companies one bit. In many industries the subtle differences between products may not make that big of a difference, but in the skin care industry those minor adjustments may be the difference between a working products and a total rip off. If the product does not work, and the manufacturers know this, and are simply buying sales via celebrity endorsement, the entire industry suffers.
It is this last aspect that has so many industry experts upset. Perhaps it is only coincidence or chance that the majority of celebrity endorsed wrinkle creams are also the lowest quality wrinkle creams you can buy. Across the board these companies, that seem to have popped up out of nowhere, are using celebrities to influence consumers into thinking that they either use this product or actually recommend it. The reality is that they were paid to do so and are only making the recommendation as a result. While most of us understand that intellectually, it doesnt stop us from purchasing these products. And when the products do not deliver, we are left with a bad taste in our mouth.
The best way to know which wrinkle creams are the best ones for your use is to read the resource blogs and wrinkle cream review sites. These sites are there for you to take advantage of and share what information you have. By taking the time to read these sites and find out which ingredients deliver the best results, you can better find the wrinkle creams that you are looking for. Ingredients, not celebrities, make wrinkle creams work and as a result it is they that should be our basis for making a decision. Do not be fooled by marketing ploys and paid for testimonials, we know that is all that it is, and we MUST change our reaction to it.
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