Has The Saturation Point Been Reached, Or Will There Always Be Room For More Internet Marketers
A question I get asked a lot, is 'are too many people trying to break into online marketing
?' 'isn't there too much competition?' Isn't the market saturated, or won't it be in the future?'Well here is how it was once explained to me...
Imagine the internet is a country, and in that country somebody owns a large plot of land. They sell plots of that land to 100,000 people to build a home. "But how do we build a home we have no materials?" They ask. Some of the people, see an opportunity to make money, so 1,000 of these 100,000 people open up a builders merchants. These people all make a good profit. "That's great, but how are we going to build our homes without the tools?" they asked. So 1,000 more people open up a hardware store. And these people all make a good profit.
A lot of them said "I don't know how to build a house!" So 1,000 people offer to build their house for them and another 1,000 write books on how to build a house. And they all make good profits. "How can we continue to work when we are hungry?" They all asked. So 1,000 people open up restaurants, another 1,000 open up catering services, and another thousand open up grocery stores. And all 3,000 end up making good profits. "How am I going to see my friends on the other side of town? It's too far to walk!" So 1,000 people open up garages selling cars.....and so it goes on.
As more house's are completed there is less demand for building materials, so 995 builders merchants go out of business leaving the 5 with the best marketing strategy. Because everyone has all the tools and hardware they need 995 hardware stores go out of business leaving the 5 with the best marketing plan. Because people can cook and grow their own food, 995 each of the restaurants, catering businesses, and grocery stores go out of business leaving those 15 businesses with the best marketing plan. And because everyone has a car etc etc
As time goes on all 100,000 people are having their needs met by different businesses which eventually level out the market so there is a healthy competition between all the existing businesses. But there is no need for any more businesses because the market is saturated.
Then 100,000 new people come to town. Then it begins again...
The point of the story is this. All towns and cities started out like this with a surplus of goods and services. When a service or product was no longer in high demand only the businesses with the best plans survived. Only when more people came did someone consider opening up another business to meet the need of those people. But even though there were enough businesses to meet the needs of the people, many businesses and people wanted to find out ways to do things smarter, cheaper, faster. So opens up a whole new area of enterprise. And just like a new city the process starts over.
Internet marketing is similar to this. When it started to catch on many saw the opportunity to make money. Some offered tools to make websites while others offered to make a website. Some offered to market that website, others wrote books to teach you how to do it yourself. There is though one big difference. There are still a large number of people who don't own computers, while many of the ones who do are still unaware of internet marketing.
Every hour of the day people who never looked before are looking for ways to earn more money, have a business of their own, find new products or get information. The internet is like a new city that has 100,000 people everyday coming in looking for something. So, that leads to the question, is there room for more internet marketers? The answer is yes, there always will be.
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