Green Business Certification - 3 Techniques To Market Your Company Even When There's No Cash
Many small and home based businesses know they need to market and yet
, have little or no funds to accomplish so. Sadly, many use this as a reason not to market. Even on a limited spending budget you are able to promote and acquire visibility to suit your needs and your company.The following 3 strategies have proven very efficient for countless businesses as they can for you.
1.Press Releases - Really effective and they provide a great deal of credibility when published. You must have a well written release that's pertinent towards the media source you might be sending it to. You can distribute press releases both online and offline.
A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under "free online press release distribution." Numerous listings will come up. Be certain to utilize the totally free services when on a limited budget. There are services you can pay for if you are so inclined. Prior to writing a press release, determine the following:
Who is your target market? What is your target media? Who is the contact person at the media outlet? What is the time frame for submission? Do you have an attention-grabbing headline? Do you know the who, what, when, where, why, how? Do you have good quotes, research and technical date if appropriate?
2.Articles - Writing articles is really a fantastic method to obtain recognition as an expert in your field or particular industry. By providing practical details, you are able to reach targeted audiences. This can create exciting opportunities for you and your company.
Whatever you write about should be something you are knowledgeable on and your information is factual. Incorrect or untrue info can come back to haunt you.
Recently I read an article by somebody claiming to be an Internet marketing expert. Their write-up was about gaining visibility on the Net. To find out how much visibility this so known as expert has I did a name research on the author. The "expert" author had only 10 postings on his name. Not very impressive when other experts have thousands of listings. The author instantly lost credibility.
3.Presentations - One of the most incredibly efficient methods to market your product or service is to offer a complimentary info seminar. Once you provide fantastic details that is of interest to your market you have become a resource before you are a vendor.
When you apply one of the three recommendations to your advertising mix you will acquire advantage. Whenever you apply all three the results could be phenomenal.
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
Green Business Certification
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