Give Your Visitors Good Reasons to Buy
Give Your Visitors Good Reasons to Buy
Having got your readers attention by writing good headlines you have to give them reasons as to why they should purchase your product.Initially you have to gain your prospects attention and get them excited about what your offer can do for them. This is achieved by promoting the benefits of the product and creating enthusiasm.Now you come to the middle part of your sales copy by giving reasons why they should purchase from you. Suppose you were selling a conservatory. There are several reason why the reader may wish to purchase. They could be for personal enjoyment, investiment or more room for the family etc.It is important that you put yourself "in the shoes" of your prospect so as to give as many reasons as possible. Let us consider the above reasons in more detail:-Personal Enjoyment. You could point out that on a summer evening they can sit and watch the sun go down. There is also the possibility to have a great time with friends etc. Investment Here you could suggest that over the long term the property should appreciate giving a better return than a pension scheme. Also the property could be rented out thus providing additional income.Holidays for the extended family How nice it would be to offer some of their extended family or friends the opportunity of a cheap holiday especially if money was tight.A place to retire to? Thinking long term maybe this is where your prospect may wish to spend his or her retirement.I'm sure that you get the idea.It is important that you move smoothly from the "benefit" section of your copy to the "reason" style. Perhaps the best way of obtaining this is to answer questions in your own mind as to why you are offering this product. Yes we know you are trying to make money but why this particular product?It is important that you should be enthusiastic about your offer as otherwise how will you be able to convince your prospect that they should purchase your product? If you haven't made use of the product then really should you be promoting it?So put your thinking caps on and list as many reasons as you can. Maybe you may not use them all but don't overlook the obvious! That is easily done since you have used the product or service you may have forgotten the original reason which made you purchase as some other reasons may have become apparent later.However the reasons should be married with the benefits as much as possible.You must maintain the excitement surrounding your product. Sure it may be difficult with some products. An email book about saving taxes will probably have many reasons as to why you should purchase and this will be beneficial to you but is hardly exciting.However the things which you can do with the money saved can engender great excitement so this should be stressed in your copy. The thought about buying a new car or a nice holiday with the money saved in your prospects mind is more likely to sell the product than a lot of dry statistics.So give as many reasons in this part of your promotion but do it with enthusiasm before moving on to the closing stages of your copy. How To Buy The Best Men's Wallet At The Best Price Where To Buy A Fire Pit Table On Sale! CMS spells out split/shared visit rule now that consults are no longer payable Build On Or Buy New: Which Is Best For You? Cheaper policies may come with higher interest charges for monthly payments DirectBuy of Barrie holding charity toy drive. Donations from December 11th charity event to help families in need Unusual Personalised Gifts Peep Into The Online Shopping Stores Ultrasound Technician Pay: What Earnings Can You Obtain as an Ultrasound Technician? Air Purifiers: 6 Steps Before You Buy Savings can be made by shopping around reveals insurance price survey Instant Payday Advance- No Need To Worry about Payday Buy International Calls as you would your Local Calls The Advantages Of Shopping For Mens Clothing Online