Gain Beyond PPC ADS
Gain Beyond PPC ADS
Digital marketing has always benefited from new tools arising. Google is the on which provides the most interesting tools to be used in a digital marketing campaign of any company. This year Google is offering more than PPC ads. Surely a great news for a marketing agency designing digital marketing campaigns for many brands.
Adwords Product Extensions is one such tool which is an attractive instrument for marketing consulting companies. Through this feature a company can display multiple products from its Google Merchant Center and this will be part of one ad appearing as a result of search results. A marketing agency thus can make one ad advertising multiple products of a company. This is surely a great feature to design digital marketing for multiple products.
In order to activate this new feature to include in your digital marketing agenda there are certain steps to follow. Your marketing consulting company can help in this regard. The first step is to link the Google Merchant Center with your Adwords account. As you signed in, you will need to add the Adwords customer ID and click on the ADD button. This way you will be able to facilitate the feature the digital marketing campaign level. In order to update your ads with the Merchant Center you will be required to sign into the Adwords account and click on Campaign Settings' tab. Under the Ad extensions, go to the network, devices and extensions to select the product information from the Merchant center. Then choose the account you wish to link. You will then be able to view multiple products on user queries. In order to include offerings from the Google merchant account attributes must be included in your account such as price, link, image, description, etc. This kind of digital marketing is informing your customers more about your brands in a single ad.
In organic site results, site links also appear and the option was introduced in Google Adwords. In order to activate this feature, from your Adwords account, go to the settings' and reach the network, devices and extensions' option. Click on the edit buttons and select Ads extension. Fields to be edited will then be displayed.
Getting repeat visitors is important goal in digital marketing. Re-marketing is an added feature by Google through which you can pull greater conversations on the content network. This will help in directing your customers again who previously visited your site. Through this you can also define groups of customers you wish to direct to your website again who left their carts without making purchases. Thus you are re-marketing your customers; an ever hunted feature in digital marketing.
The features provided by Google will definitely give higher ROIs for the merchants using digital marketing as the solution to advertise their brands.
Qudos Digital is a leading Digital Marketing Company and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk List Building – How Do I Set Up My First Email List Online? Your Online T Shirt Maker Online Cheap Mobile Phones: Soothing for your tight-pocket Online Airline Booking For Yatra Flight Tickets Diamond Jewelry Christmas Sale Announced @ Royaldesignonline.com Easy Way To Trade In Stocks Buy Diet Pills Online – Prescription And Non- Prescription Top 10 Tips To Increase Your Online Sales Railway Booking Online It Is The Forex Trade Online Wedding Planners Have A Great Time Out And Buy Tickets Online Do Online Degrees Stack Up to a Traditional College Degree?